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Does anything look off?",{"type":46,"tag":1434,"props":29979,"children":29980},{},[29981],{"type":46,"tag":55,"props":29982,"children":29983},{},[29984],{"type":52,"value":29985},"Check if rpt_customer_cohorts has data for the last 6 months. Show me the retention rate for the most recent cohort.",{"type":46,"tag":1434,"props":29987,"children":29988},{},[29989],{"type":46,"tag":55,"props":29990,"children":29991},{},[29992],{"type":52,"value":29993},"Run bruin validate on the project and summarize any quality check failures.",{"type":46,"tag":55,"props":29995,"children":29996},{},[29997],{"type":52,"value":29998},"If a report looks wrong, Claude Code can compare the report output against the staging tables to find the issue:",{"type":46,"tag":1434,"props":30000,"children":30001},{},[30002],{"type":46,"tag":55,"props":30003,"children":30004},{},[30005],{"type":52,"value":30006},"The rpt_marketing_roi table shows zero attributed_revenue for Facebook. Query the staging tables to trace where the data is dropping off.",{"type":46,"tag":47,"props":30008,"children":30009},{"id":1531},[30010],{"type":52,"value":1534},{"type":46,"tag":72,"props":30012,"children":30013},{},[30014,30024,30034,30043],{"type":46,"tag":76,"props":30015,"children":30016},{},[30017,30022],{"type":46,"tag":80,"props":30018,"children":30019},{},[30020],{"type":52,"value":30021},"5 report tables",{"type":52,"value":30023}," that turn clean staging data into business metrics",{"type":46,"tag":76,"props":30025,"children":30026},{},[30027,30032],{"type":46,"tag":80,"props":30028,"children":30029},{},[30030],{"type":52,"value":30031},"Three-layer pipeline:",{"type":52,"value":30033}," ingestion, staging, reports - all orchestrated by Bruin",{"type":46,"tag":76,"props":30035,"children":30036},{},[30037,30041],{"type":46,"tag":80,"props":30038,"children":30039},{},[30040],{"type":52,"value":16715},{"type":52,"value":30042}," make sure reports only run after their staging inputs are fresh",{"type":46,"tag":76,"props":30044,"children":30045},{},[30046,30050],{"type":46,"tag":80,"props":30047,"children":30048},{},[30049],{"type":52,"value":8796},{"type":52,"value":30051}," on every report table catch issues before anyone sees bad numbers",{"type":46,"tag":55,"props":30053,"children":30054},{},[30055],{"type":52,"value":30056},"Next, you'll add an AI layer so anyone on your team can query this data in plain language.",{"type":46,"tag":1541,"props":30058,"children":30059},{},[30060],{"type":52,"value":1545},{"title":7,"searchDepth":285,"depth":285,"links":30062},[30063,30064,30065,30080],{"id":49,"depth":285,"text":53},{"id":183,"depth":285,"text":186},{"id":215,"depth":285,"text":218,"children":30066},[30067,30068,30070,30072,30074,30076,30078,30079],{"id":16851,"depth":299,"text":16854},{"id":16888,"depth":299,"text":30069},"1) Daily revenue - rpt_daily_revenue.sql",{"id":18864,"depth":299,"text":30071},"2) Customer cohorts - rpt_customer_cohorts.sql",{"id":21707,"depth":299,"text":30073},"3) Product performance - rpt_product_performance.sql",{"id":21974,"depth":299,"text":30075},"4) Marketing ROI - rpt_marketing_roi.sql",{"id":25947,"depth":299,"text":30077},"5) Daily KPIs - rpt_daily_kpis.sql",{"id":29769,"depth":299,"text":29772},{"id":29961,"depth":299,"text":29964},{"id":1531,"depth":285,"text":1534},"content:tutorials:ecommerce-pipeline:build-reports.md","tutorials\u002Fecommerce-pipeline\u002Fbuild-reports.md","tutorials\u002Fecommerce-pipeline\u002Fbuild-reports",{"_path":30085,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":30086,"description":30087,"date":10,"readingTime":9257,"category":12,"tags":30088,"variants":30091,"difficulty":8788,"module":5,"subSteps":22,"step":820,"journeys":30092,"learnMore":30093,"author":30106,"body":30107,"_type":1560,"_id":32034,"_source":1562,"_file":32035,"_stem":32036,"_extension":1565},"\u002Ftutorials\u002Fecommerce-pipeline\u002Fai-analyst","Set Up Your AI Data Analyst","Enhance your pipeline with AI-generated metadata, create an ecommerce-specific AGENTS.md, and deploy an AI analyst your team can use locally or in Slack.",[14,15,30089,408,16,17,18,19,30090,20],"Bruin AI","Slack",[17,18,19],[26,27],[30094,30097,30100,30103],{"label":30095,"url":30096},"Bruin MCP best practices","https:\u002F\u002Fgetbruin.com\u002Fdocs\u002Fbruin\u002Fgetting-started\u002Fbruin-mcp.html#best-practices-for-ai-agents",{"label":30098,"url":30099},"AI enhance command reference","https:\u002F\u002Fgetbruin.com\u002Fdocs\u002Fbruin\u002Fcommands\u002Fai-enhance.html",{"label":30101,"url":30102},"AI Data Analyst module","\u002Flearn\u002Fai-data-analyst",{"label":30104,"url":30105},"Cloud + Slack AI analyst tutorial","\u002Flearn\u002Fcloud-slack",{"name":39,"role":40,"image":41},{"type":43,"children":30108,"toc":32022},[30109,30113,30151,30155,30160,30172,30176,30182,30194,30223,30235,30241,30266,30271,30279,30284,31502,31508,31520,31528,31536,31544,31552,31587,31595,31607,31613,31625,31656,31668,31674,31679,31687,31719,31825,31833,31881,31889,31927,31935,31940,31948,31960,31964,32013,32018],{"type":46,"tag":47,"props":30110,"children":30111},{"id":49},[30112],{"type":52,"value":53},{"type":46,"tag":30114,"props":30115,"children":30116},"ol",{},[30117,30128,30141,30146],{"type":46,"tag":76,"props":30118,"children":30119},{},[30120,30122],{"type":52,"value":30121},"Auto-generate metadata for every asset using ",{"type":46,"tag":99,"props":30123,"children":30125},{"className":30124},[],[30126],{"type":52,"value":30127},"bruin ai enhance",{"type":46,"tag":76,"props":30129,"children":30130},{},[30131,30133,30139],{"type":52,"value":30132},"Create an ",{"type":46,"tag":99,"props":30134,"children":30136},{"className":30135},[],[30137],{"type":52,"value":30138},"AGENTS.md",{"type":52,"value":30140}," with ecommerce-specific context",{"type":46,"tag":76,"props":30142,"children":30143},{},[30144],{"type":52,"value":30145},"Ask your local AI analyst real business questions",{"type":46,"tag":76,"props":30147,"children":30148},{},[30149],{"type":52,"value":30150},"Deploy the analyst to Bruin Cloud so your team can use it in Slack or Teams",{"type":46,"tag":47,"props":30152,"children":30153},{"id":183},[30154],{"type":52,"value":186},{"type":46,"tag":55,"props":30156,"children":30157},{},[30158],{"type":52,"value":30159},"Your pipeline produces clean data and reports, but right now the only way to get answers is to write SQL. The AI analyst lets anyone on your team ask questions in plain language and get answers backed by real data.",{"type":46,"tag":55,"props":30161,"children":30162},{},[30163,30165,30170],{"type":52,"value":30164},"The missing piece is context. A general-purpose AI doesn't know that \"ROAS\" means return on ad spend, that Stripe amounts are in cents, or that guest checkouts have a NULL customer email. The ",{"type":46,"tag":99,"props":30166,"children":30168},{"className":30167},[],[30169],{"type":52,"value":30138},{"type":52,"value":30171}," file fills that gap.",{"type":46,"tag":47,"props":30173,"children":30174},{"id":215},[30175],{"type":52,"value":218},{"type":46,"tag":220,"props":30177,"children":30179},{"id":30178},"_1-enhance-all-assets-with-ai-metadata",[30180],{"type":52,"value":30181},"1) Enhance all assets with AI metadata",{"type":46,"tag":55,"props":30183,"children":30184},{},[30185,30187,30192],{"type":52,"value":30186},"Run ",{"type":46,"tag":99,"props":30188,"children":30190},{"className":30189},[],[30191],{"type":52,"value":30127},{"type":52,"value":30193}," to auto-generate descriptions, column metadata, and quality check suggestions for every asset:",{"type":46,"tag":240,"props":30195,"children":30197},{"className":242,"code":30196,"language":244,"meta":7,"style":7},"bruin ai enhance ecommerce\u002F\n",[30198],{"type":46,"tag":99,"props":30199,"children":30200},{"__ignoreMap":7},[30201],{"type":46,"tag":250,"props":30202,"children":30203},{"class":252,"line":23},[30204,30208,30213,30218],{"type":46,"tag":250,"props":30205,"children":30206},{"style":256},[30207],{"type":52,"value":305},{"type":46,"tag":250,"props":30209,"children":30210},{"style":262},[30211],{"type":52,"value":30212}," ai",{"type":46,"tag":250,"props":30214,"children":30215},{"style":262},[30216],{"type":52,"value":30217}," enhance",{"type":46,"tag":250,"props":30219,"children":30220},{"style":262},[30221],{"type":52,"value":30222}," ecommerce\u002F\n",{"type":46,"tag":55,"props":30224,"children":30225},{},[30226,30228,30233],{"type":52,"value":30227},"This reads your SQL, figures out what each asset does, and writes descriptions into the asset files. Review the output - it's usually accurate but sometimes suggests ",{"type":46,"tag":99,"props":30229,"children":30231},{"className":30230},[],[30232],{"type":52,"value":16698},{"type":52,"value":30234}," checks on columns that aren't actually unique.",{"type":46,"tag":220,"props":30236,"children":30238},{"id":30237},"_2-create-your-agentsmd",[30239],{"type":52,"value":30240},"2) Create your AGENTS.md",{"type":46,"tag":55,"props":30242,"children":30243},{},[30244,30245,30250,30252,30257,30259,30264],{"type":52,"value":30132},{"type":46,"tag":99,"props":30246,"children":30248},{"className":30247},[],[30249],{"type":52,"value":30138},{"type":52,"value":30251}," file at the ",{"type":46,"tag":80,"props":30253,"children":30254},{},[30255],{"type":52,"value":30256},"root of your Bruin project",{"type":52,"value":30258}," - the directory where ",{"type":46,"tag":99,"props":30260,"children":30262},{"className":30261},[],[30263],{"type":52,"value":350},{"type":52,"value":30265}," lives. Claude Code reads this file automatically when it starts a session in your project directory.",{"type":46,"tag":55,"props":30267,"children":30268},{},[30269],{"type":52,"value":30270},"You can ask Claude Code to help draft it:",{"type":46,"tag":1434,"props":30272,"children":30273},{},[30274],{"type":46,"tag":55,"props":30275,"children":30276},{},[30277],{"type":52,"value":30278},"Create an AGENTS.md file for this ecommerce analytics project. Include data access rules using bruin query with the warehouse connection name from our pipeline, a glossary of ecommerce terms (AOV, ROAS, LTV, etc.), and data caveats like Stripe amounts being in cents and guest checkouts having null customer_email.",{"type":46,"tag":55,"props":30280,"children":30281},{},[30282],{"type":52,"value":30283},"Here's what the file should look like. Replace the connection name with the one you set up in Step 1:",{"type":46,"tag":423,"props":30285,"children":30286},{":variants":425,"group":426},[30287,30724,31113],{"type":46,"tag":429,"props":30288,"children":30289},{"v-slot:clickhouse":7},[30290],{"type":46,"tag":240,"props":30291,"children":30294},{"className":30292,"code":30293,"language":1560,"meta":7,"style":7},"language-markdown shiki shiki-themes github-dark","# AGENTS.md\n\n## Data access\n- Use `bruin query --connection clickhouse-default --query \"\u003CSQL>\"` for all data access\n- Always show the SQL query and explain your reasoning before executing it\n- Add `LIMIT 10` to your SQL when exploring unfamiliar tables or testing complex queries\n- Read the `assets\u002F` directory to understand available tables and their schemas before querying\n- This is a **read-only** environment - never run INSERT, UPDATE, DELETE, or DROP statements\n\n\u003C!-- Customize this list to match the sources you actually connected in Step 1.\n The example below includes Shopify, Stripe, Klaviyo, Facebook Ads, and GA4.\n Remove any you don't use and add any additional sources (e.g., TikTok Ads, Pinterest, Zendesk). -->\n## Project overview\nThis is an ecommerce analytics pipeline ingesting data from Shopify (orders,\ncustomers, products, inventory), Stripe (payments, refunds, payouts),\nKlaviyo (email campaigns, flows), Facebook Ads (campaigns, ad insights),\nand GA4 (sessions, events) into your data warehouse.\n\nThe pipeline has three layers:\n- **raw.*** - ingested data from SaaS sources (do not query directly for reporting)\n- **staging.*** - cleaned, deduplicated, joined tables\n- **reports.*** - aggregated business metrics and KPIs\n\n## Domain glossary\n- **AOV** - Average Order Value: net revenue divided by number of paid orders\n- **GMV** - Gross Merchandise Value: total order value before returns and discounts\n- **NMV** - Net Merchandise Value: GMV minus returns, cancellations, and discounts\n- **ROAS** - Return on Ad Spend: attributed revenue divided by ad spend\n- **CAC** - Customer Acquisition Cost: total marketing spend divided by new customers\n- **LTV** - Lifetime Value: total revenue from a customer across all orders\n- **Conversion Rate** - percentage of website sessions resulting in a completed purchase\n- **Cart Abandonment** - percentage of sessions with add-to-cart but no purchase\n- **Repeat Purchase Rate** - percentage of customers with more than one order\n- **Churn** - customers with no order in the past 90 days\n- **SKU** - Stock Keeping Unit: unique identifier for a product variant\n- **Basket Size** - number of items in a single order\n\n## Data caveats\n- All timestamps are in **UTC**\n- Stripe amounts are in **cents** - divide by 100 for dollar values\n- `customer_email` is `NULL` for guest checkouts (~15-20% of orders)\n- Refund window is **30 days** - recent revenue figures may be revised downward\n- Inventory data syncs every **4 hours** - not real-time\n- Shopify `order_total` includes tax and shipping; use `subtotal` for product revenue only\n- Facebook Ads data has a **24-48 hour attribution delay**\n- Klaviyo campaigns have no direct spend - they appear with $0 spend in marketing reports\n\n## Query guidelines\n- For revenue, always use **NMV** (net of returns) unless explicitly asked for GMV\n- Exclude test orders: `WHERE customer_email NOT LIKE '%@test.%'`\n- Use a **12-month lookback window** for LTV calculations by default\n- For marketing attribution, use `reports.rpt_marketing_roi` - do not attempt to join raw ad data with orders directly\n- For daily KPIs, use `reports.rpt_daily_kpis` as the single source of truth\n- Prefer `staging.*` tables over `raw.*` for any analysis\n",[30295],{"type":46,"tag":99,"props":30296,"children":30297},{"__ignoreMap":7},[30298,30306,30313,30321,30329,30337,30345,30353,30361,30368,30376,30384,30392,30400,30408,30416,30424,30432,30439,30447,30455,30463,30471,30478,30486,30494,30502,30510,30518,30526,30534,30542,30550,30558,30566,30574,30582,30589,30597,30605,30613,30621,30629,30637,30645,30653,30661,30668,30676,30684,30692,30700,30708,30716],{"type":46,"tag":250,"props":30299,"children":30300},{"class":252,"line":23},[30301],{"type":46,"tag":250,"props":30302,"children":30303},{},[30304],{"type":52,"value":30305},"# AGENTS.md\n",{"type":46,"tag":250,"props":30307,"children":30308},{"class":252,"line":285},[30309],{"type":46,"tag":250,"props":30310,"children":30311},{"emptyLinePlaceholder":22},[30312],{"type":52,"value":9386},{"type":46,"tag":250,"props":30314,"children":30315},{"class":252,"line":299},[30316],{"type":46,"tag":250,"props":30317,"children":30318},{},[30319],{"type":52,"value":30320},"## Data access\n",{"type":46,"tag":250,"props":30322,"children":30323},{"class":252,"line":807},[30324],{"type":46,"tag":250,"props":30325,"children":30326},{},[30327],{"type":52,"value":30328},"- Use `bruin query --connection clickhouse-default --query \"\u003CSQL>\"` for all data access\n",{"type":46,"tag":250,"props":30330,"children":30331},{"class":252,"line":820},[30332],{"type":46,"tag":250,"props":30333,"children":30334},{},[30335],{"type":52,"value":30336},"- Always show the SQL query and explain your reasoning before executing it\n",{"type":46,"tag":250,"props":30338,"children":30339},{"class":252,"line":844},[30340],{"type":46,"tag":250,"props":30341,"children":30342},{},[30343],{"type":52,"value":30344},"- Add `LIMIT 10` to your SQL when exploring unfamiliar tables or testing complex queries\n",{"type":46,"tag":250,"props":30346,"children":30347},{"class":252,"line":862},[30348],{"type":46,"tag":250,"props":30349,"children":30350},{},[30351],{"type":52,"value":30352},"- Read the `assets\u002F` directory to understand available tables and their schemas before querying\n",{"type":46,"tag":250,"props":30354,"children":30355},{"class":252,"line":11},[30356],{"type":46,"tag":250,"props":30357,"children":30358},{},[30359],{"type":52,"value":30360},"- This is a **read-only** environment - never run INSERT, UPDATE, DELETE, or DROP statements\n",{"type":46,"tag":250,"props":30362,"children":30363},{"class":252,"line":4649},[30364],{"type":46,"tag":250,"props":30365,"children":30366},{"emptyLinePlaceholder":22},[30367],{"type":52,"value":9386},{"type":46,"tag":250,"props":30369,"children":30370},{"class":252,"line":9257},[30371],{"type":46,"tag":250,"props":30372,"children":30373},{},[30374],{"type":52,"value":30375},"\u003C!-- Customize this list to match the sources you actually connected in Step 1.\n",{"type":46,"tag":250,"props":30377,"children":30378},{"class":252,"line":9266},[30379],{"type":46,"tag":250,"props":30380,"children":30381},{},[30382],{"type":52,"value":30383}," The example below includes Shopify, Stripe, Klaviyo, Facebook Ads, and GA4.\n",{"type":46,"tag":250,"props":30385,"children":30386},{"class":252,"line":9275},[30387],{"type":46,"tag":250,"props":30388,"children":30389},{},[30390],{"type":52,"value":30391}," Remove any you don't use and add any additional sources (e.g., TikTok Ads, Pinterest, Zendesk). -->\n",{"type":46,"tag":250,"props":30393,"children":30394},{"class":252,"line":9284},[30395],{"type":46,"tag":250,"props":30396,"children":30397},{},[30398],{"type":52,"value":30399},"## Project overview\n",{"type":46,"tag":250,"props":30401,"children":30402},{"class":252,"line":9293},[30403],{"type":46,"tag":250,"props":30404,"children":30405},{},[30406],{"type":52,"value":30407},"This is an ecommerce analytics pipeline ingesting data from Shopify (orders,\n",{"type":46,"tag":250,"props":30409,"children":30410},{"class":252,"line":4121},[30411],{"type":46,"tag":250,"props":30412,"children":30413},{},[30414],{"type":52,"value":30415},"customers, products, inventory), Stripe (payments, refunds, payouts),\n",{"type":46,"tag":250,"props":30417,"children":30418},{"class":252,"line":9310},[30419],{"type":46,"tag":250,"props":30420,"children":30421},{},[30422],{"type":52,"value":30423},"Klaviyo (email campaigns, flows), Facebook Ads (campaigns, ad insights),\n",{"type":46,"tag":250,"props":30425,"children":30426},{"class":252,"line":9319},[30427],{"type":46,"tag":250,"props":30428,"children":30429},{},[30430],{"type":52,"value":30431},"and GA4 (sessions, events) into your data warehouse.\n",{"type":46,"tag":250,"props":30433,"children":30434},{"class":252,"line":9327},[30435],{"type":46,"tag":250,"props":30436,"children":30437},{"emptyLinePlaceholder":22},[30438],{"type":52,"value":9386},{"type":46,"tag":250,"props":30440,"children":30441},{"class":252,"line":9335},[30442],{"type":46,"tag":250,"props":30443,"children":30444},{},[30445],{"type":52,"value":30446},"The pipeline has three layers:\n",{"type":46,"tag":250,"props":30448,"children":30449},{"class":252,"line":9344},[30450],{"type":46,"tag":250,"props":30451,"children":30452},{},[30453],{"type":52,"value":30454},"- **raw.*** - ingested data from SaaS sources (do not query directly for reporting)\n",{"type":46,"tag":250,"props":30456,"children":30457},{"class":252,"line":9353},[30458],{"type":46,"tag":250,"props":30459,"children":30460},{},[30461],{"type":52,"value":30462},"- **staging.*** - cleaned, deduplicated, joined 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orders\n",{"type":46,"tag":250,"props":30495,"children":30496},{"class":252,"line":9398},[30497],{"type":46,"tag":250,"props":30498,"children":30499},{},[30500],{"type":52,"value":30501},"- **GMV** - Gross Merchandise Value: total order value before returns and discounts\n",{"type":46,"tag":250,"props":30503,"children":30504},{"class":252,"line":9426},[30505],{"type":46,"tag":250,"props":30506,"children":30507},{},[30508],{"type":52,"value":30509},"- **NMV** - Net Merchandise Value: GMV minus returns, cancellations, and discounts\n",{"type":46,"tag":250,"props":30511,"children":30512},{"class":252,"line":9448},[30513],{"type":46,"tag":250,"props":30514,"children":30515},{},[30516],{"type":52,"value":30517},"- **ROAS** - Return on Ad Spend: attributed revenue divided by ad spend\n",{"type":46,"tag":250,"props":30519,"children":30520},{"class":252,"line":9474},[30521],{"type":46,"tag":250,"props":30522,"children":30523},{},[30524],{"type":52,"value":30525},"- **CAC** - Customer 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purchase\n",{"type":46,"tag":250,"props":30551,"children":30552},{"class":252,"line":9616},[30553],{"type":46,"tag":250,"props":30554,"children":30555},{},[30556],{"type":52,"value":30557},"- **Repeat Purchase Rate** - percentage of customers with more than one order\n",{"type":46,"tag":250,"props":30559,"children":30560},{"class":252,"line":9678},[30561],{"type":46,"tag":250,"props":30562,"children":30563},{},[30564],{"type":52,"value":30565},"- **Churn** - customers with no order in the past 90 days\n",{"type":46,"tag":250,"props":30567,"children":30568},{"class":252,"line":9740},[30569],{"type":46,"tag":250,"props":30570,"children":30571},{},[30572],{"type":52,"value":30573},"- **SKU** - Stock Keeping Unit: unique identifier for a product variant\n",{"type":46,"tag":250,"props":30575,"children":30576},{"class":252,"line":9802},[30577],{"type":46,"tag":250,"props":30578,"children":30579},{},[30580],{"type":52,"value":30581},"- **Basket Size** - number of items in a single 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guidelines\n",{"type":46,"tag":250,"props":30677,"children":30678},{"class":252,"line":22694},[30679],{"type":46,"tag":250,"props":30680,"children":30681},{},[30682],{"type":52,"value":30683},"- For revenue, always use **NMV** (net of returns) unless explicitly asked for GMV\n",{"type":46,"tag":250,"props":30685,"children":30686},{"class":252,"line":22702},[30687],{"type":46,"tag":250,"props":30688,"children":30689},{},[30690],{"type":52,"value":30691},"- Exclude test orders: `WHERE customer_email NOT LIKE '%@test.%'`\n",{"type":46,"tag":250,"props":30693,"children":30694},{"class":252,"line":22728},[30695],{"type":46,"tag":250,"props":30696,"children":30697},{},[30698],{"type":52,"value":30699},"- Use a **12-month lookback window** for LTV calculations by default\n",{"type":46,"tag":250,"props":30701,"children":30702},{"class":252,"line":22748},[30703],{"type":46,"tag":250,"props":30704,"children":30705},{},[30706],{"type":52,"value":30707},"- For marketing attribution, use 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`LIMIT 10` to your SQL when exploring unfamiliar tables or testing complex queries\n- Read the `assets\u002F` directory to understand available tables and their schemas before querying\n- This is a **read-only** environment - never run INSERT, UPDATE, DELETE, or DROP statements\n\n\u003C!-- Customize this list to match the sources you actually connected in Step 1.\n The example below includes Shopify, Stripe, Klaviyo, Facebook Ads, and GA4.\n Remove any you don't use and add any additional sources (e.g., TikTok Ads, Pinterest, Zendesk). -->\n## Project overview\nThis is an ecommerce analytics pipeline ingesting data from Shopify (orders,\ncustomers, products, inventory), Stripe (payments, refunds, payouts),\nKlaviyo (email campaigns, flows), Facebook Ads (campaigns, ad insights),\nand GA4 (sessions, events) into your data warehouse.\n\nThe pipeline has three layers:\n- **raw.*** - ingested data from SaaS sources (do not query directly for reporting)\n- **staging.*** - cleaned, deduplicated, joined tables\n- **reports.*** - aggregated business metrics and KPIs\n\n## Domain glossary\n- **AOV** - Average Order Value: net revenue divided by number of paid orders\n- **GMV** - Gross Merchandise Value: total order value before returns and discounts\n- **NMV** - Net Merchandise Value: GMV minus returns, cancellations, and discounts\n- **ROAS** - Return on Ad Spend: attributed revenue divided by ad spend\n- **CAC** - Customer Acquisition Cost: total marketing spend divided by new customers\n- **LTV** - Lifetime Value: total revenue from a customer across all orders\n- **Conversion Rate** - percentage of website sessions resulting in a completed purchase\n- **Cart Abandonment** - percentage of sessions with add-to-cart but no purchase\n- **Repeat Purchase Rate** - percentage of customers with more than one order\n- **Churn** - customers with no order in the past 90 days\n- **SKU** - Stock Keeping Unit: unique identifier for a product variant\n- **Basket Size** - 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