https://getbruin.com/blog/ Insights, ideas, and stories from the Bruin team. en Fri, 22 May 2026 00:00:00 GMT https://getbruin.com/blog/best-reverse-etl-data-activation-tools-2026/ https://getbruin.com/blog/best-reverse-etl-data-activation-tools-2026/ Fri, 22 May 2026 00:00:00 GMT Compare the best reverse ETL tools in 2026 by use case, destination coverage, governance, AI activation, open-source options, and pricing shape. Includes Bruin, Hightouch, Fivetran Census, Segment, RudderStack, Polytomic, Omnata, GrowthLoop, DinMo, Multiwoven, Domo, Skyvia, Improvado, and more. Comparison Arsalan Noorafkan https://getbruin.com/blog/best-data-pipeline-tools-2026/ https://getbruin.com/blog/best-data-pipeline-tools-2026/ Mon, 11 May 2026 00:00:00 GMT A concise 2026 comparison of Apache Airflow, Mage, Prefect, Dagster, and Bruin. Criteria, AI-readiness, and clear picks for greenfield vs migration. Comparison Arsalan Noorafkan https://getbruin.com/blog/your-xgboost-model-is-a-sql-query/ https://getbruin.com/blog/your-xgboost-model-is-a-sql-query/ Mon, 11 May 2026 00:00:00 GMT Most batch ML scoring pipelines waste DS time pulling data into Python containers to do arithmetic the warehouse already does. Here is the trick, the receipt, and a copy-paste Jinja macro that translates an XGBoost model to SQL, validated on DuckDB. Technical Sabri Karagonen https://getbruin.com/blog/mmp-telemetry-attribution-id-mapping/ https://getbruin.com/blog/mmp-telemetry-attribution-id-mapping/ Sun, 10 May 2026 00:00:00 GMT A one-time SDK setup for game studios: cross-write Adjust ADID, Firebase user_pseudo_id, and your own user_id so installs join cleanly across both systems. AppsFlyer, Singular, and Branch follow the same pattern. Technical Sabri Karagonen https://getbruin.com/blog/deterministic-ab-test-bucketing/ https://getbruin.com/blog/deterministic-ab-test-bucketing/ Thu, 07 May 2026 00:00:00 GMT Make A/B test bucketing a pure function of (salt, user_id) so iOS, Android, web, and BigQuery all derive the same variant for the same user, and so you can preview cohort balance in the warehouse before launch. Technical Sabri Karagonen https://getbruin.com/blog/exporting-adjust-data-to-gcs/ https://getbruin.com/blog/exporting-adjust-data-to-gcs/ Tue, 05 May 2026 00:00:00 GMT A short setup guide for getting Adjust raw exports landing in a GCS bucket, plus the parameters you should be sending to Adjust to get attribution right. Technical Sabri Karagonen https://getbruin.com/blog/reliable-firebase-ab-tests/ https://getbruin.com/blog/reliable-firebase-ab-tests/ Mon, 27 Apr 2026 00:00:00 GMT Firebase counts users as 'in variant B' when the variant never actually reached their device. Here's the proxy-parameter setup that gives you a cohort you can defend. Technical Sabri Karagonen https://getbruin.com/blog/ai-skepticism-in-data-engineering/ https://getbruin.com/blog/ai-skepticism-in-data-engineering/ Tue, 21 Apr 2026 00:00:00 GMT A practical framework for building an AI context layer using open-source tools, turning skepticism about AI in data engineering into a working solution with self-healing pipelines and iterative team adoption. Opinion Arsalan Noorafkan https://getbruin.com/blog/ai-data-analyst-on-whatsapp/ https://getbruin.com/blog/ai-data-analyst-on-whatsapp/ Wed, 15 Apr 2026 00:00:00 GMT Most AI data analysts live in Slack or a browser. Bruin runs in WhatsApp too. Here is why field, sales, and ops teams prefer asking their data questions there, what it takes to make it actually work, and how to roll it out safely. Product Launch Kateryna Kozachenko https://getbruin.com/blog/best-slack-ai-data-analyst-tools-2026/ https://getbruin.com/blog/best-slack-ai-data-analyst-tools-2026/ Tue, 07 Apr 2026 00:00:00 GMT An honest 2026 guide to AI data analyst tools that live natively in Slack. Bruin, Dot, Querio, ThoughtSpot, Question Base, and Clearfeed compared, with pros, cons, and which one fits which kind of team. Comparison Kateryna Kozachenko https://getbruin.com/blog/prompt-to-dashboard-conversational-bi/ https://getbruin.com/blog/prompt-to-dashboard-conversational-bi/ Thu, 02 Apr 2026 00:00:00 GMT For 20 years, self-serve BI has meant 'learn to build your own dashboard.' In 2026, prompting replaces point-and-click, and the BI request queue dies with it. A practical look at where conversational BI works, where it does not, and how to run a data team around it. Product Launch Kateryna Kozachenko https://getbruin.com/blog/ai-data-analyst-vs-traditional-bi/ https://getbruin.com/blog/ai-data-analyst-vs-traditional-bi/ Sat, 28 Mar 2026 00:00:00 GMT Honest 2026 framework for picking between an AI data analyst and traditional BI tools. When each one wins, the hybrid pattern most teams land on, and how to migrate without breaking trust in your data. Comparison Kateryna Kozachenko https://getbruin.com/blog/build-your-own-ai-data-analyst/ https://getbruin.com/blog/build-your-own-ai-data-analyst/ Wed, 25 Mar 2026 00:00:00 GMT I'll teach you how to do this, and you'll get mad at me for it. Product Launch Burak Karakan https://getbruin.com/blog/meet-bruin-ai-data-analyst/ https://getbruin.com/blog/meet-bruin-ai-data-analyst/ Tue, 03 Mar 2026 00:00:00 GMT Bruin’s AI data analyst is an AI-native BI interface for asking questions about company data and getting back answers that are fast, relevant, and usable in context. Product Launch Kateryna Kozachenko https://getbruin.com/blog/go-is-the-best-language-for-agents/ https://getbruin.com/blog/go-is-the-best-language-for-agents/ Wed, 25 Feb 2026 00:00:00 GMT Pull up your agents folks, I'll convince you why Go is the best language for them. Engineering Burak Karakan https://getbruin.com/blog/best-ai-data-analyst-tools-2026/ https://getbruin.com/blog/best-ai-data-analyst-tools-2026/ Wed, 28 Jan 2026 00:00:00 GMT An honest 2026 guide to the AI data analyst tools worth shortlisting. Bruin, ThoughtSpot, Hex, Dot, Seek AI, Defog, Power BI Copilot, and ChatGPT with MCP - with pros, cons, pricing, and when each one actually fits across SaaS, ecommerce, gaming, and agencies. Comparison Kateryna Kozachenko https://getbruin.com/blog/bruin-vscode-extension-vue-webviews/ https://getbruin.com/blog/bruin-vscode-extension-vue-webviews/ Mon, 12 Jan 2026 00:00:00 GMT How we built a rich, interactive VS Code extension using Vue.js webviews, bridging Node.js extension code with a modern frontend through message passing. Engineering Djamila Baroudi https://getbruin.com/blog/bruin-mcp-launch/ https://getbruin.com/blog/bruin-mcp-launch/ Thu, 13 Nov 2025 00:00:00 GMT Bruin now supports the Model Context Protocol, letting AI agents in Cursor, Claude Code, and other editors query databases, ingest data, compare tables, and build pipelines-all through natural language. Product Launch Burak Karakan https://getbruin.com/blog/internship/ https://getbruin.com/blog/internship/ Wed, 29 Oct 2025 00:00:00 GMT My first internship experience at Bruin, where I shipped real features and learned a lot. Culture Mustafa Ersan https://getbruin.com/blog/python-vs-sql-choosing-right-tool/ https://getbruin.com/blog/python-vs-sql-choosing-right-tool/ Thu, 16 Oct 2025 00:00:00 GMT A practical guide to choosing between Python and SQL for data transformations. Learn when to use each tool, common antipatterns to avoid, and decision frameworks that work. Engineering Burak Karakan https://getbruin.com/blog/dbt-vs-bruin/ https://getbruin.com/blog/dbt-vs-bruin/ Wed, 15 Oct 2025 00:00:00 GMT dbt only handles transformations, leaving you with a complex stack. Bruin provides end-to-end pipelines with data ingestion, SQL & Python transformations, quality checks, and built-in orchestration-all in one open-source tool. Engineering Burak Karakan https://getbruin.com/blog/the-effective-llm-multi-tenant-security-solution/ https://getbruin.com/blog/the-effective-llm-multi-tenant-security-solution/ Wed, 15 Oct 2025 00:00:00 GMT A practical pattern to secure LLM-generated SQL in multi-tenant systems by pre-filtering data with CTEs so the model never sees cross-tenant rows. Engineering Sabri Karagonen https://getbruin.com/blog/fivetran-vs-bruin/ https://getbruin.com/blog/fivetran-vs-bruin/ Thu, 09 Oct 2025 00:00:00 GMT Fivetran only handles data ingestion, leaving you with a complex stack. Bruin provides end-to-end pipelines with ingestion, transformations, quality checks, and Python custom connectors-all in one open-source tool. Engineering Burak Karakan https://getbruin.com/blog/zombie-tasks/ https://getbruin.com/blog/zombie-tasks/ Tue, 23 Sep 2025 00:00:00 GMT A story about hunting zombie tasks in a distributed environment Engineering Alberto Gomez https://getbruin.com/blog/hidden-costs-diy-pipelines/ https://getbruin.com/blog/hidden-costs-diy-pipelines/ Thu, 11 Sep 2025 00:00:00 GMT Building your own data pipelines seems cost-effective until you do the math. Here's a detailed breakdown of what companies actually spend on homegrown solutions. Engineering Burak Karakan https://getbruin.com/blog/launch-bruin-cli/ https://getbruin.com/blog/launch-bruin-cli/ Fri, 20 Dec 2024 00:00:00 GMT Bruin CLI is an open-source data pipeline tool built with Go, with built-in data ingestion, transformation, and data quality checks. Product Launch Burak Karakan https://getbruin.com/blog/no-code-data-platform-is-a-lie/ https://getbruin.com/blog/no-code-data-platform-is-a-lie/ Tue, 01 Oct 2024 00:00:00 GMT A critical look at the limitations of no-code data platforms and why code-first approaches provide more flexibility and long-term value for growing data teams. Opinion Burak Karakan https://getbruin.com/blog/summarising-user-behaviour-users-daily-table/ https://getbruin.com/blog/summarising-user-behaviour-users-daily-table/ Mon, 15 Apr 2024 00:00:00 GMT Creating a comprehensive daily user behavior table in BigQuery using Firebase analytics data to track user engagement metrics and analyze patterns over time. Technical Sabri Karagonen https://getbruin.com/blog/unnesting-firebase-events-table/ https://getbruin.com/blog/unnesting-firebase-events-table/ Fri, 01 Mar 2024 00:00:00 GMT A step-by-step guide to unnesting and transforming Firebase events data in BigQuery for easier analysis and more efficient queries. Technical Sabri Karagonen https://getbruin.com/blog/the-pains-of-data-ingestion/ https://getbruin.com/blog/the-pains-of-data-ingestion/ Tue, 27 Feb 2024 00:00:00 GMT Why is data ingestion so hard? This post explores the challenges of data ingestion and introduces ingestr, an open-source solution to simplify the process. Engineering Burak Karakan https://getbruin.com/blog/firebase-events-table/ https://getbruin.com/blog/firebase-events-table/ Fri, 23 Feb 2024 00:00:00 GMT A comprehensive guide to querying and working with the Firebase events table in BigQuery, including useful functions and techniques for easier data analysis. Technical Sabri Karagonen https://getbruin.com/blog/the-mythical-data-team/ https://getbruin.com/blog/the-mythical-data-team/ Tue, 06 Feb 2024 00:00:00 GMT How companies are approaching data teams wrong, and why a cultural shift towards treating data as a core value is needed for organizations to become truly data-driven. Culture Burak Karakan https://getbruin.com/blog/exporting-firebase-data-to-bigquery/ https://getbruin.com/blog/exporting-firebase-data-to-bigquery/ Mon, 22 Jan 2024 00:00:00 GMT Use the official Firebase BigQuery export flow, then fix the settings most teams miss: region, streaming export, advertising identifiers, and the 60-day table expiry. Technical Sabri Karagonen