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Thread
Bruin
Bruin7:48 AM
Caught Meta tanking. Paused 3 creatives overnight.
TikTok Japan is the new winner (2.1× D1 ROAS). A couple of moves need your call.
ChannelSpendD1 ROASStatus
TikTok$22k2.1×Awaiting your call
Meta$18k0.7×Paused
Google UAC$14k1.2×Held
Unity Ads$6k1.5×Held
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10 replies
David Kim
David Kim8:30 AM
@Bruin approve both. Cap Korea at $4k.
✅1
Bruin
Bruin8:31 AM
Done.
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Maria Costa
Maria Costa8:34 AM
@Bruin are Japan players actually spending, or just playing a lot?
✅1
Bruin
Bruin8:36 AM
Cross-checked AppsFlyer + RevenueCat + Firebase. 12% of Japan players are top spenders (vs 1.8% globally), and each one spends $94/month vs $39 elsewhere. Real revenue, not just playtime.
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Alex Rivera
Alex Rivera8:39 AM
@Bruin if Korea mirrors Japan, what's the revenue lift on the next Battle Pass?
✅1
Bruin
Bruin8:41 AM
Ran the model on TikTok + RevenueCat + BigQuery. If Korea converts at half the Japan rate, that's +$340k in the first 14 days. Localization brief in #content-strategy, leaning on the social and clan features that work in Japan.
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David Kim
David Kim8:43 AM
@Bruin pull creative-level performance from Meta + TikTok. Which Japan hooks should we lean on for Korea?
✅1
Bruin
Bruin8:45 AM
Joined Meta Ads + TikTok Creative Center + Singular attribution. Top 3 Japan hooks by CTR: "Guild raid first-look" (3.8%), "Clan voice chat" (3.1%), "Speed Trials leaderboard" (2.7%). All three lean social, none are story-led. Recommend the same hierarchy for the Korea launch.
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David Kim
David Kim8:47 AM
@Bruin tag @Nadia and prep a localization brief for our 4 PM sync
✅1
Bruin
Bruin8:48 AM
Done. Brief attached. @Nadia tagged in #content-strategy. Korea projection, top hooks, social features summary.
PDF
Japan-Korea-Battle-Pass.pdf
8 pages · 2.1 MB · charts inline

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