Trusted by forward-thinking teams

Automotive data shouldn't live in the DMS
One vehicle.
Data in DMS, CRM, and accounting.
One inventory question.
Manual lot count and spreadsheets.
One customer.
Service history scattered across systems.
Understand your dealership, instantly
Channels
#sales
Sarah Chen9:15 AM
@Bruin What's our gross profit per unit by model this month?
BruinAPP9:16 AM
Gross Profit Per Unit by Model
From DMS + Accounting:
| Model | Units Sold | Avg Gross | Total GP |
|---|---|---|---|
| Sedan X | 48 | $2,840 | $136k |
| SUV Pro | 32 | $4,200 | $134k |
| Truck Max | 28 | $3,600 | $101k |
| EV Sport | 18 | $1,200 | $22k |
View the SQL queries used for this analysis
How it works
Connect your automotive systems
Plug in your DMS, CRM, inventory management, and marketing tools.
Ask @Bruin anything
Use Bruin on Slack, Microsoft Teams, or your browser. Ask questions in plain English.
Get instant automotive insights
Gross profit, inventory age, service revenue, F&I — answers come in seconds.
#bruin-insights
BRUIN FOR SLACK
AI data analyst in Slack
Slack is where questions live. So answers should too. Tag @Bruin: it will connect to your existing data stack and answer with context.
- Ask data questions
- Get trustworthy answers
- Make decisions with confidence
Made for every team in your dealership
Dealer Principal
Revenue, margins, store performance
Sales Manager
Units, gross, closing rates
Service Director
ROs, hours, CSI scores
F&I Manager
Penetration, PVR, compliance
Marketing
Lead sources, CPA, digital spend
Customer Experience
CSI, retention, loyalty