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@Bruin

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One question.

Three Slack messages and a Jira ticket.

One report.

Two days of back-and-forth.

One metric.

Five different answers from five people.

From this to this

BeforeAfter, with Bruin
#general
Sarah9:14 AM

Does anyone have the Q1 revenue breakdown by channel?

Mike9:47 AM

I think Jake had that somewhere. @Jake can you pull it?

Jake11:02 AM

Which channel definition? Stripe or HubSpot? They don't match.

Sarah11:15 AM

Either? Both? I just need a number for the board deck...

Mike2:30 PM

Created a Jira ticket. Jake can you take this by Friday?

DATA-342: Pull Q1 revenue by channel, assigned to Jake

Created 3 days ago · Still in backlog

#revenue
Sarah2:34 PM

@Bruin what's our Q1 revenue by channel?

Bruin2:34 PM

Q1 revenue by channel:

Channel
Revenue
% of Total
Organic
$840K
42%
Paid
$520K
26%
Referral
$380K
19%
Direct
$260K
13%
Queried stripe.charges + hubspot.deals · 1.2s

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Thread
David Kim
David Kim8:30 AM
@Bruin How is our 30-day LTV trending by acquisition source?
Bruin
Bruin8:32 AM
30-Day LTV by Source
From AppsFlyer + RevenueCat:
SourceLTVCPIROAS
Organic$4.80$0
Meta$3.20$1.102.9x
Unity Ads$2.40$0.852.8x
TikTok$1.60$1.401.1x
View the SQL queries used for this analysis
4 replies
Maria Costa
Maria Costa8:34 AM
@Bruin Should we cut TikTok spend?
Bruin
Bruin8:36 AM
TikTok ROAS is 1.1x but D60 LTV projects to $3.80 based on Feb cohorts, these users monetize later. Recommend holding spend flat for 2 more weeks before deciding.
View the SQL queries used for this analysis
David Kim
David Kim8:37 AM
Agreed on holding. Can you alert us if D60 ROAS drops below 1.5x?
Bruin
Bruin8:38 AM
Set up, I'll flag you in #marketing if TikTok D60 ROAS drops below 1.5x for any weekly cohort.
View the SQL queries used for this analysis

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2
@Bruinwhy did our churn rate increase?
Every Monday 9 AM · weekly recap
If ROAS < 0.4 → auto-pause + page

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Revenue dashboard · 12 KPIs
Alert · ROAS dipped 28%
CRM updated · 6 writes audited

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Alperen Yildirim
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Robert Schmier
Robert Schmier
Data Scientist at Lessmore
"Partnering with Bruin has significantly increased our productivity, making it easy for our data team to manage everything seamlessly."
Kadir Danisman
Kadir Danisman
Co-founder & CEO at Spektra Games
"Bruin strengthens our data infrastructure, boosting user acquisition accuracy and efficiency."
Joshua Hemmerich
Joshua Hemmerich
Managing Director at Lessmore
"With Bruin, what previously took hours can now be accomplished in just 15 minutes."
Tolga Tolgay
Tolga Tolgay
Head of Product at Kyoso Interactive
"I loved the answers from Bruin AI data analyst, it's exactly the type of contribution I hope to have from it. It got straight to the point."
Fabio Dellerba
Fabio Dellerba
Founder & COO at Digitalmoka
"Thanks to Bruin, we have been able to automate all the manual parts of our data pipelines. We are able to focus on our business users' needs while delivering insights faster than ever before."
Alperen Yildirim
Alperen Yildirim
Data Engineer at Workhy
"Bruin's platform is incredibly intuitive. As a new team member, I was able to contribute effectively from day one."
Robert Schmier
Robert Schmier
Data Scientist at Lessmore
"Partnering with Bruin has significantly increased our productivity, making it easy for our data team to manage everything seamlessly."
Kadir Danisman
Kadir Danisman
Co-founder & CEO at Spektra Games
"Bruin strengthens our data infrastructure, boosting user acquisition accuracy and efficiency."
Joshua Hemmerich
Joshua Hemmerich
Managing Director at Lessmore
"With Bruin, what previously took hours can now be accomplished in just 15 minutes."
Tolga Tolgay
Tolga Tolgay
Head of Product at Kyoso Interactive
"I loved the answers from Bruin AI data analyst, it's exactly the type of contribution I hope to have from it. It got straight to the point."
Fabio Dellerba
Fabio Dellerba
Founder & COO at Digitalmoka
"Thanks to Bruin, we have been able to automate all the manual parts of our data pipelines. We are able to focus on our business users' needs while delivering insights faster than ever before."
Alperen Yildirim
Alperen Yildirim
Data Engineer at Workhy
"Bruin's platform is incredibly intuitive. As a new team member, I was able to contribute effectively from day one."
Robert Schmier
Robert Schmier
Data Scientist at Lessmore
"Partnering with Bruin has significantly increased our productivity, making it easy for our data team to manage everything seamlessly."
Kadir Danisman
Kadir Danisman
Co-founder & CEO at Spektra Games
"Bruin strengthens our data infrastructure, boosting user acquisition accuracy and efficiency."
Joshua Hemmerich
Joshua Hemmerich
Managing Director at Lessmore

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