Mobile Gaming Use Cases/Data ScienceData Scientist

Did the influencer campaign causally improve D7 retention for the targeted acquisition cohort?

Apply CausalImpact Bayesian structural time series to isolate the retention effect

Metrics & KPIs

posterior causal effectcredible intervalsrelative lift

Required Data

daily retention time seriescampaign timestampscontrol market data

Data Sources

MMPAd Platform

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMeta AdsGoogle AdsTikTok AdsUnity AdsLiftoff

How Bruin answers this

Bruin

Bruin AI Data Analyst

Did the influencer campaign causally improve D7 retention for the targeted acquisition cohort?

Bruin connects to your MMP, Ad Platform and runs the analysis automatically.

It tracks posterior causal effect, credible intervals, relative lift and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

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