Mobile Gaming Use Cases/Product AnalyticsProduct Manager

What is the minimum session length threshold after which showing an interstitial ad does not reduce D1 return rate?

Test different session length cutoffs before first interstitial exposure and measure D1 return rates per group

Metrics & KPIs

D1 return ratesession length at ad exposuread frequency

Required Data

ad_impression_eventssession_durationD1_return_flags

Data Sources

Telemetry

Works with tools like

MixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNA

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What is the minimum session length threshold after which showing an interstitial ad does not reduce D1 return rate?

Bruin connects to your Telemetry and runs the analysis automatically.

It tracks D1 return rate, session length at ad exposure, ad frequency and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

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