Mobile Gaming Use Cases/Data ScienceData Scientist

Are organic players truly better retained than paid players after controlling for behavioral confounders?

Use propensity score matching to create balanced comparison groups and estimate causal retention differences

Metrics & KPIs

ATTSMDbalance statisticsmatched sample retention curves

Required Data

acquisition channel labelsbehavioral featuresretention outcomessession data

Data Sources

MMPTelemetry

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNA

How Bruin answers this

Bruin

Bruin AI Data Analyst

Are organic players truly better retained than paid players after controlling for behavioral confounders?

Bruin connects to your MMP, Telemetry and runs the analysis automatically.

It tracks ATT, SMD, balance statistics and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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