Is the average 12-month LTV of new players declining year-over-year and is the decline attributable to monetization weakness or retention degradation?
Decompose the LTV trend into retention and ARPDAU components to correctly attribute performance changes and prioritize the right strategic response
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Is the average 12-month LTV of new players declining year-over-year and is the decline attributable to monetization weakness or retention degradation?
Bruin connects to your MMP, Data Warehouse, Monetization and runs the analysis automatically.
It tracks LTV trend by annual cohort, LTV component decomposition (retention vs ARPDAU), YoY LTV change rate and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.
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