Are players who receive 0 of their last 5 push notifications due to delivery failures 2x more likely to churn than those with full delivery?

Correlate push notification delivery success rates at the player level with 30-day churn outcomes to quantify re-engagement signal loss from delivery infrastructure issues

Metrics & KPIs

Delivery failure rate by providerchurn rate by delivery success bucketrevenue impact of delivery gap

Required Data

Push notification delivery logsplayer churn labelsnotification send schedulesopt-in status

Data Sources

CRM Platform

Works with tools like

BrazeCleverTapOneSignalLeanplumAirship

How Bruin answers this

Bruin

Bruin AI Data Analyst

Are players who receive 0 of their last 5 push notifications due to delivery failures 2x more likely to churn than those with full delivery?

Bruin connects to your CRM Platform and runs the analysis automatically.

It tracks Delivery failure rate by provider, churn rate by delivery success bucket, revenue impact of delivery gap and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

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