Mobile Gaming Use Cases/Data ScienceData Scientist

What is the median survival time for players from paid social versus organic channels?

Fit Kaplan-Meier and Cox proportional hazards models to player lifetime data by acquisition source

Metrics & KPIs

median survival timehazard ratiolog-rank p-valueconfidence intervals

Required Data

player acquisition timestampschurn timestampsacquisition channel labels

Data Sources

MMP

Works with tools like

AppsFlyerAdjustSingularBranchKochava

How Bruin answers this

Bruin

Bruin AI Data Analyst

What is the median survival time for players from paid social versus organic channels?

Bruin connects to your MMP and runs the analysis automatically.

It tracks median survival time, hazard ratio, log-rank p-value and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

Get this answer in seconds

Connect your data, ask the question, get the answer. No SQL needed.