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David Kim8:30 AM

@Bruin How is our 30-day LTV trending by acquisition source?

BruinAPP8:32 AM

30-Day LTV by Source

From AppsFlyer + RevenueCat:

Source	LTV	CPI	ROAS
Organic	$4.80	$0	∞
Meta	$3.20	$1.10	2.9x
Unity Ads	$2.40	$0.85	2.8x
TikTok	$1.60	$1.40	1.1x

View the SQL queries used for this analysis

4 replies

Thread

David Kim8:30 AM

@Bruin How is our 30-day LTV trending by acquisition source?

Bruin8:32 AM

30-Day LTV by Source

From AppsFlyer + RevenueCat:

Source	LTV	CPI	ROAS
Organic	$4.80	$0	∞
Meta	$3.20	$1.10	2.9x
Unity Ads	$2.40	$0.85	2.8x
TikTok	$1.60	$1.40	1.1x

View the SQL queries used for this analysis

4 replies

Maria Costa8:34 AM

@Bruin Should we cut TikTok spend?

Bruin8:36 AM

TikTok ROAS is 1.1x but D60 LTV projects to $3.80 based on Feb cohorts, these users monetize later. Recommend holding spend flat for 2 more weeks before deciding.

View the SQL queries used for this analysis

David Kim8:37 AM

Agreed on holding. Can you alert us if D60 ROAS drops below 1.5x?

Bruin8:38 AM

Set up, I'll flag you in #marketing if TikTok D60 ROAS drops below 1.5x for any weekly cohort.

View the SQL queries used for this analysis

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