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BruinAPP7:48 AM

Caught Meta tanking. Paused 3 creatives overnight.

TikTok Japan is the new winner (2.1× D1 ROAS). A couple of moves need your call.

Channel	Spend	D1 ROAS	Status
TikTok	$22k	2.1×	Awaiting your call
Meta	$18k	0.7×	Paused
Google UAC	$14k	1.2×	Held
Unity Ads	$6k	1.5×	Held

Done

Paused 3 underperforming Meta creatives (0.7× ROAS)

Held Google UAC and Unity Ads at current spend

Needs your call

•Cap TikTok Japan +20% ($26k/day) to ride the 2.1× window?

•Localize the TikTok creatives for Korea, $4k/day soft cap?

10 replies

Thread

Bruin7:48 AM

Caught Meta tanking. Paused 3 creatives overnight.

TikTok Japan is the new winner (2.1× D1 ROAS). A couple of moves need your call.

Channel	Spend	D1 ROAS	Status
TikTok	$22k	2.1×	Awaiting your call
Meta	$18k	0.7×	Paused
Google UAC	$14k	1.2×	Held
Unity Ads	$6k	1.5×	Held

View the SQL queries used for this analysis

10 replies

David Kim8:30 AM

@Bruin approve both. Cap Korea at $4k.

✅1

Bruin8:31 AM

Done.

View the SQL queries used for this analysis

Maria Costa8:34 AM

@Bruin are Japan players actually spending, or just playing a lot?

✅1

Bruin8:36 AM

Cross-checked AppsFlyer + RevenueCat + Firebase. 12% of Japan players are top spenders (vs 1.8% globally), and each one spends $94/month vs $39 elsewhere. Real revenue, not just playtime.

View the SQL queries used for this analysis

Alex Rivera8:39 AM

@Bruin if Korea mirrors Japan, what's the revenue lift on the next Battle Pass?

✅1

Bruin8:41 AM

Ran the model on TikTok + RevenueCat + BigQuery. If Korea converts at half the Japan rate, that's +$340k in the first 14 days. Localization brief in #content-strategy, leaning on the social and clan features that work in Japan.

View the SQL queries used for this analysis

David Kim8:43 AM

@Bruin pull creative-level performance from Meta + TikTok. Which Japan hooks should we lean on for Korea?

✅1

Bruin8:45 AM

Joined Meta Ads + TikTok Creative Center + Singular attribution. Top 3 Japan hooks by CTR: "Guild raid first-look" (3.8%), "Clan voice chat" (3.1%), "Speed Trials leaderboard" (2.7%). All three lean social, none are story-led. Recommend the same hierarchy for the Korea launch.

View the SQL queries used for this analysis

David Kim8:47 AM

@Bruin tag @Nadia and prep a localization brief for our 4 PM sync

✅1

Bruin8:48 AM

Done. Brief attached. @Nadia tagged in #content-strategy. Korea projection, top hooks, social features summary.

PDF

Japan-Korea-Battle-Pass.pdf

8 pages · 2.1 MB · charts inline

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