What percentage of affiliate-attributed revenue would have occurred organically based on last-touch vs multi-touch attribution models, and is affiliate incrementality below 40%?
Measure true incremental revenue from the affiliate program by comparing attribution models to avoid overpaying for non-incremental sales.
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What percentage of affiliate-attributed revenue would have occurred organically based on last-touch vs multi-touch attribution models, and is affiliate incrementality below 40%?
Bruin connects to your Marketing Platform, Analytics, Data Warehouse and runs the analysis automatically.
It tracks Affiliate incrementality rate, attributed vs incremental revenue, cost per incremental sale and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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