E-commerce Use Cases/Product & CatalogE-commerce Manager

What percentage of on-site searches return zero results, and what are the top 25 null-result search terms this week?

Identify gaps in product catalog or search configuration by analyzing failed search queries.

Metrics & KPIs

Null result ratetop null-result termssearch exit rate

Required Data

Site search logssearch result countssearch terms

Data Sources

Search & PersonalizationAnalytics

Works with tools like

AlgoliaNostoDynamic YieldBloomreachKlevuGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of on-site searches return zero results, and what are the top 25 null-result search terms this week?

Bruin connects to your Search & Personalization, Analytics and runs the analysis automatically.

It tracks Null result rate, top null-result terms, search exit rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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Connect your data, ask the question, get the answer. No SQL needed.

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