Mobile Gaming Use Cases/MarketingUA Manager

Why is Android D30 ROAS consistently 30% lower than iOS across all campaigns?

Diagnose the Android vs iOS ROAS gap by analyzing monetization rates retention and pricing differences

Metrics & KPIs

D30 ROAS by platformARPURetention delta

Required Data

Platform-segmented MMP dataRevenue dataPricing data

Data Sources

MMPData WarehouseMonetization

Works with tools like

AppsFlyerAdjustSingularBranchKochavaSnowflakeBigQueryRedshiftDatabricksClickHouseRevenueCatStripeGoogle Play ConsoleApp Store Connect

How Bruin answers this

Bruin

Bruin AI Data Analyst

Why is Android D30 ROAS consistently 30% lower than iOS across all campaigns?

Bruin connects to your MMP, Data Warehouse, Monetization and runs the analysis automatically.

It tracks D30 ROAS by platform, ARPU, Retention delta and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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