Mobile Gaming Use Cases/MarketingUA Manager

At what CPI threshold should we pause a campaign given predicted D180 LTV by geo?

Model predicted D180 LTV per geo and set dynamic CPI pause thresholds to prevent unprofitable spend

Metrics & KPIs

D180 pLTVCPI thresholdPayback period

Required Data

MMP cohort dataRevenue dataGeo segmentation

Data Sources

MMPData WarehouseMonetization

Works with tools like

AppsFlyerAdjustSingularBranchKochavaSnowflakeBigQueryRedshiftDatabricksClickHouseRevenueCatStripeGoogle Play ConsoleApp Store Connect

How Bruin answers this

Bruin

Bruin AI Data Analyst

At what CPI threshold should we pause a campaign given predicted D180 LTV by geo?

Bruin connects to your MMP, Data Warehouse, Monetization and runs the analysis automatically.

It tracks D180 pLTV, CPI threshold, Payback period and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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