Mobile Gaming Use Cases/MarketingUA Manager

Which lookalike audience seed produces the highest-quality installs measured by D14 retention on Meta?

Compare D14 retention rates across different lookalike seed audiences to identify the highest-quality user segments

Metrics & KPIs

D14 RetentionD14 ROASCPI

Required Data

Meta audience dataMMP retention dataCohort data

Data Sources

MMPData WarehouseAd Platform

Works with tools like

AppsFlyerAdjustSingularBranchKochavaSnowflakeBigQueryRedshiftDatabricksClickHouseMeta AdsGoogle AdsTikTok AdsUnity AdsLiftoff

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which lookalike audience seed produces the highest-quality installs measured by D14 retention on Meta?

Bruin connects to your MMP, Data Warehouse, Ad Platform and runs the analysis automatically.

It tracks D14 Retention, D14 ROAS, CPI and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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