Mobile Gaming Use Cases/Ads MonetizationAds Monetization Manager

Are banner ads in the main menu generating enough revenue to justify the screen real estate versus replacing them with a promotional IAP offer?

Compare banner ad revenue per session to the incremental IAP revenue potential of replacing banner slots with targeted store promotions

Metrics & KPIs

Banner eCPMIAP conversion raterevenue per sessionopportunity cost estimate

Required Data

Banner impression dataIAP conversion dataA/B test resultssession engagement metrics

Data Sources

Ad Monetization SDKTelemetryA/B TestingMonetizationSupport Platform

Works with tools like

ironSourceAppLovin MAXAdMobUnity AdsChartboostMixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNAOptimizelyFirebase Remote ConfigLaunchDarklySplit.ioRevenueCatStripeGoogle Play ConsoleApp Store ConnectZendeskHelpshiftIntercomFreshdesk

How Bruin answers this

Bruin

Bruin AI Data Analyst

Are banner ads in the main menu generating enough revenue to justify the screen real estate versus replacing them with a promotional IAP offer?

Bruin connects to your Ad Monetization SDK, Telemetry, A/B Testing, Monetization, Support Platform and runs the analysis automatically.

It tracks Banner eCPM, IAP conversion rate, revenue per session and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

Get this answer in seconds

Connect your data, ask the question, get the answer. No SQL needed.