Mobile Gaming Use Cases/Product AnalyticsProduct Manager

Are our newer cohorts showing LTV degradation versus 12 months ago, and is it a product quality issue or just worse UA traffic?

Detect LTV degradation trends across cohort vintages to identify whether product quality or acquisition mix is driving revenue changes

Metrics & KPIs

90-day LTV by cohort vintageLTV trend YoYchannel mix-adjusted LTV comparison

Required Data

cohort_dataLTV_dataattribution_dataiap_eventsinstall_date

Data Sources

MMPData WarehouseMonetization

Works with tools like

AppsFlyerAdjustSingularBranchKochavaSnowflakeBigQueryRedshiftDatabricksClickHouseRevenueCatStripeGoogle Play ConsoleApp Store Connect

How Bruin answers this

Bruin

Bruin AI Data Analyst

Are our newer cohorts showing LTV degradation versus 12 months ago, and is it a product quality issue or just worse UA traffic?

Bruin connects to your MMP, Data Warehouse, Monetization and runs the analysis automatically.

It tracks 90-day LTV by cohort vintage, LTV trend YoY, channel mix-adjusted LTV comparison and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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