Mobile Gaming Use Cases/MarketingUA Manager

Which creatives have experienced a significant drop in CTR or IPM over the past 14 days indicating fatigue?

Monitor creative-level CTR and IPM trends to automatically flag fatigued creatives for refresh

Metrics & KPIs

CTRIPMSpendFrequency

Required Data

Ad network delivery dataCreative performance history

Data Sources

Ad Monetization SDKAd Platform

Works with tools like

ironSourceAppLovin MAXAdMobUnity AdsChartboostMeta AdsGoogle AdsTikTok AdsLiftoff

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which creatives have experienced a significant drop in CTR or IPM over the past 14 days indicating fatigue?

Bruin connects to your Ad Monetization SDK, Ad Platform and runs the analysis automatically.

It tracks CTR, IPM, Spend and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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