Mobile Gaming Use Cases/MarketingUA Manager

What percentage of new creative concepts tested this quarter outperformed the control on IPM?

Track creative test win rates over time to benchmark creative team output quality

Metrics & KPIs

Creative win rate %IPM liftTest volume

Required Data

Creative test resultsIPM dataControl benchmarks

Data Sources

Ad Platform

Works with tools like

Meta AdsGoogle AdsTikTok AdsUnity AdsLiftoff

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of new creative concepts tested this quarter outperformed the control on IPM?

Bruin connects to your Ad Platform and runs the analysis automatically.

It tracks Creative win rate %, IPM lift, Test volume and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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