Mobile Gaming Use Cases/MarketingUA Manager

Which owned titles are most effective as cross-promotion sources and what is their CPI equivalent?

Measure install volume and quality of users cross-promoted from owned games versus paid UA benchmarks

Metrics & KPIs

Cross-promo CPI equivalentD7 RetentionInstall volume

Required Data

Cross-promo event dataMMP attributionRetention data

Data Sources

MMP

Works with tools like

AppsFlyerAdjustSingularBranchKochava

How Bruin answers this

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Which owned titles are most effective as cross-promotion sources and what is their CPI equivalent?

Bruin connects to your MMP and runs the analysis automatically.

It tracks Cross-promo CPI equivalent, D7 Retention, Install volume and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

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