Mobile Gaming Use Cases/MarketingUA Manager

What percentage of installs from programmatic channels are flagged as fraudulent?

Identify invalid traffic rates by channel and recalculate effective CPI after fraud filtering

Metrics & KPIs

IVT rateClean CPIFraud-adjusted ROAS

Required Data

Fraud detection tool dataMMP attributionSpend data

Data Sources

MMPAd PlatformMonetization

Works with tools like

AppsFlyerAdjustSingularBranchKochavaMeta AdsGoogle AdsTikTok AdsUnity AdsLiftoffRevenueCatStripeGoogle Play ConsoleApp Store Connect

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of installs from programmatic channels are flagged as fraudulent?

Bruin connects to your MMP, Ad Platform, Monetization and runs the analysis automatically.

It tracks IVT rate, Clean CPI, Fraud-adjusted ROAS and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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