Mobile Gaming Use Cases/MarketingUA Manager

What percentage of installs from influencer campaigns are truly incremental versus organic?

Use unique promo codes and holdout regions to measure true incremental installs from influencer-driven UA

Metrics & KPIs

Incremental installsIncremental CPILift %

Required Data

Influencer tracking dataPromo code redemptionsOrganic baseline

Data Sources

Telemetry

Works with tools like

MixpanelAmplitudeGameAnalyticsFirebase AnalyticsdeltaDNA

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of installs from influencer campaigns are truly incremental versus organic?

Bruin connects to your Telemetry and runs the analysis automatically.

It tracks Incremental installs, Incremental CPI, Lift % and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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