Mobile Gaming Use Cases/Ads MonetizationAds Monetization Manager

Are we over-reliant on a single ad network representing more than 40% of ad revenue, and what is the fill rate resilience if that partner goes down?

Assess revenue concentration risk across mediation partners and model the downside scenario of losing the top partner

Metrics & KPIs

Network revenue share %fill rate fallback chainrevenue at riskdiversification index

Required Data

Revenue by networkfill rate by networkhistorical outage logswaterfall fallback performance

Data Sources

Ad Monetization SDKData WarehouseMonetization

Works with tools like

ironSourceAppLovin MAXAdMobUnity AdsChartboostSnowflakeBigQueryRedshiftDatabricksClickHouseRevenueCatStripeGoogle Play ConsoleApp Store Connect

How Bruin answers this

Bruin

Bruin AI Data Analyst

Are we over-reliant on a single ad network representing more than 40% of ad revenue, and what is the fill rate resilience if that partner goes down?

Bruin connects to your Ad Monetization SDK, Data Warehouse, Monetization and runs the analysis automatically.

It tracks Network revenue share %, fill rate fallback chain, revenue at risk and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

Bruin for mobile gaming

350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

Ads Monetization ManagerC-LevelCRM / Lifecycle ManagerData ScientistEconomy DesignerEngineeringFinance / FP&AGame DesignerLiveOps ManagerPlayer Support / CommunityProduct ManagerQA EngineerUA Manager

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