Are our programmatic demand partners outperforming our direct deal CPMs for rewarded video in the US, and should we renegotiate or sunset direct deals?
Compare revenue efficiency of programmatic vs direct ad deals to optimize the deal mix and renegotiation strategy
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Bruin AI Data Analyst
Are our programmatic demand partners outperforming our direct deal CPMs for rewarded video in the US, and should we renegotiate or sunset direct deals?
Bruin connects to your Ad Monetization SDK and runs the analysis automatically.
It tracks eCPM by deal type, fill rate by deal type, revenue per format and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.
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