Mobile Gaming Use Cases/MarketingUA Manager

What is the D30 ROAS of reactivation campaigns compared to new user acquisition on the same channel?

Compare downstream revenue per dollar spent between reactivation and new UA campaigns

Metrics & KPIs

D30 ROASReactivation rateRevenue per reactivated user

Required Data

MMP attributionReactivation eventsRevenue data

Data Sources

MMPMonetization

Works with tools like

AppsFlyerAdjustSingularBranchKochavaRevenueCatStripeGoogle Play ConsoleApp Store Connect

How Bruin answers this

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Bruin AI Data Analyst

What is the D30 ROAS of reactivation campaigns compared to new user acquisition on the same channel?

Bruin connects to your MMP, Monetization and runs the analysis automatically.

It tracks D30 ROAS, Reactivation rate, Revenue per reactivated user and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

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350+ use cases across every team in your studio — from monetisation to LiveOps, product to engineering. One AI that speaks your data.

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