Mobile Gaming Use Cases/Product AnalyticsProduct Manager

What is the average payback period for players acquired through the referral program compared to paid UA channels?

Calculate LTV-to-CAC payback period for referral vs paid cohorts to assess referral program ROI

Metrics & KPIs

Payback period by channelreferral CAC90-day LTV by acquisition source

Required Data

referral_eventsiap_eventsua_cost_dataattribution_dataLTV_model

Data Sources

MMPData WarehouseFinance SystemMonetization

Works with tools like

AppsFlyerAdjustSingularBranchKochavaSnowflakeBigQueryRedshiftDatabricksClickHouseNetSuiteQuickBooksXeroChargebeeRevenueCatStripeGoogle Play ConsoleApp Store Connect

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What is the average payback period for players acquired through the referral program compared to paid UA channels?

Bruin connects to your MMP, Data Warehouse, Finance System, Monetization and runs the analysis automatically.

It tracks Payback period by channel, referral CAC, 90-day LTV by acquisition source and delivers the answer in seconds — in Slack, Discord, Teams, or your browser.

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