Step 4-15 min
Build Ecommerce Reports
Create report tables for daily revenue, customer cohorts, product performance, marketing ROI, and a unified KPI dashboard.
What you'll do
Build five report tables on top of the staging layer: daily revenue, customer cohorts, product performance, marketing ROI, and a unified daily KPI dashboard.
Why this step matters
Staging tables are clean but they're not answers. They tell you "what happened" but not "how is the business doing." Report tables compute the metrics teams actually care about - revenue trends, retention rates, ROAS, and the daily numbers that inform decisions.