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Bruin
Bruin8:30 AM
Caught CAC up 133%. Paused Meta broad overnight.
Blended CAC back to $208 by tomorrow. A couple of follow-ups need your call.
ChannelCAC (4d)PriorStatus
Meta broad$498$214Paused
Meta retargeting$162$158Awaiting your call
Google Search$226$219Held
G2 Sponsored$154$148+$14k shifted in
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6 replies
Priya Sharma
Priya Sharma8:30 AM
@Bruin what broke?
✅1
Bruin
Bruin8:31 AM
Audience expansion toggled on Mar 12 by @Dan (looks accidental from the Meta logs). Lower-quality segments dragging CAC. Flagged in the runbook.
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Wei Zhang
Wei Zhang8:34 AM
@Bruin pull conversion on the new segments. Any salvageable?
✅1
Bruin
Bruin8:36 AM
Cross-checked Meta + HubSpot + Salesforce. 87% of new segments below 0.1% conversion. 2 workable: "CTOs at Series A" (1.8%, $189 CAC) and "data engineers at SaaS" (1.4%, $212). Both already in our retargeting cohort, double-spending.
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Priya Sharma
Priya Sharma8:38 AM
@Bruin kill broad, tighten retargeting to those 2. Post the impact in #board-prep.
✅1
Bruin
Bruin8:40 AM
Done. Projected: +91 MQLs over 3 days, blended CAC $208, $14k recovered. Posted in #board-prep. Also queued a weekly audit alert for any new audience-expansion toggles.
View the SQL queries used for this analysis

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