Step 3-15 min
Clean & Join Your Data
Build a staging layer that cleans, deduplicates, and joins data across Shopify, Stripe, and your marketing, ads, and analytics sources into consistent, analysis-ready tables.
What you'll do
Write SQL assets that clean and join the raw data from Step 2 into a staging layer - five consistent tables that the report layer builds on.
Why this step matters
Raw data from five different SaaS tools has different formats, timestamps, IDs, and conventions. Shopify stores amounts in dollars, Stripe stores them in cents. Your email platform tracks opens, your ads platform tracks impressions - both are "engagement" but they look nothing alike.
The staging layer normalizes everything into a consistent format so that reports are accurate and trustworthy.