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Nadia Patel
Nadia Patel11:00 AM
@Bruin Which accounts are at risk of churning this month?
Bruin
Bruin11:02 AM
Churn Risk Accounts
From Salesforce + product usage + Intercom:
AccountARRHealth ScoreRisk Signal
Acme Corp$48k32Usage down 60%
Northwind$36k48No login 14d
Contoso Ltd$28k51Support tickets 3x
Fabrikam$22k71Champion left
View the SQL queries used for this analysis
4 replies
Tom Baker
Tom Baker11:04 AM
@Bruin What happened at Acme Corp? They were healthy last month.
Bruin
Bruin11:06 AM
Acme's primary admin (Jake Torres) left the company 3 weeks ago, he was the only user with dashboard access. Since then, logins dropped from 45/week to 6, all from a single viewer account. Their renewal is in 47 days.
View the SQL queries used for this analysis
Nadia Patel
Nadia Patel11:07 AM
We need to get a new champion. Can you draft an outreach email to their VP Ops?
Bruin
Bruin11:09 AM
Here's a draft referencing their usage milestones: they ran 2,400 reports last quarter and saved ~18 hours/week before the drop-off. I've also flagged this in the renewal tracker and scheduled a reminder for you in 3 days if no response.
View the SQL queries used for this analysis

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