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Kenny Park
Kenny Park2:00 PM
@Bruin What does our trial-to-paid funnel look like this quarter?
Bruin
Bruin2:02 PM
Trial Conversion Funnel
From Segment + Stripe + Amplitude:
StepUsersRatevs Last Q
Signup4,200100%+12%
Activated (core action)2,52060%-2pts
Upgraded50412%-3pts
Paid M240380%+1pt
View the SQL queries used for this analysis
4 replies
Emily Tran
Emily Tran2:04 PM
@Bruin Where exactly are we losing people between activation and upgrade?
Bruin
Bruin2:06 PM
The biggest drop is users who activate but never see the dashboard, 38% of activated users never visit the analytics tab. Users who see the dashboard convert at 22% vs 5% for those who don't. The paywall appears before they experience the core value.
View the SQL queries used for this analysis
Kenny Park
Kenny Park2:07 PM
So we should show the dashboard earlier in onboarding?
Bruin
Bruin2:09 PM
Yes, moving the dashboard tour from step 5 to step 2 in onboarding would expose 950+ more users per quarter. At the 22% conversion rate, that's ~209 additional upgrades. Estimated ARR impact: $150k.
View the SQL queries used for this analysis

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