Dashboard Use Cases/Executive ReportingCFO/Finance Director

Show me our SaaS magic number — net new ARR divided by prior quarter S&M spend — trended over the last 8 quarters with a target line at 0.75.

Tracks the SaaS magic number as a key efficiency metric for investors and executives to evaluate go-to-market efficiency over time.

Metrics & KPIs

Magic numbernet new ARRS&M spendquarter-over-quarter trendtarget variance

Required Data

Net new ARR by quartersales and marketing expenses by quarter

Data Sources

Finance SystemCRMBilling/Payments

Works with tools like

NetSuiteQuickBooksXeroSageFreshBooksSalesforceHubSpotPipedriveCloseCopperStripeChargebeeRecurlyPaddleZuora

How Bruin builds this

Bruin

Bruin AI Dashboards

Show me our SaaS magic number — net new ARR divided by prior quarter S&M spend — trended over the last 8 quarters with a target line at 0.75.

Bruin connects to your Finance System, CRM, Billing/Payments and builds the dashboard automatically.

It visualises Magic number, net new ARR, S&M spend and delivers a live, interactive dashboard in seconds, no SQL or configuration needed.

Bruin AI Dashboards

Dashboard use cases across every team, from executive reporting to engineering velocity, marketing funnels to financial planning. Describe what you need, get a live dashboard in seconds.

Business AnalystCEO/FounderCFO/Finance DirectorCustomer Success ManagerData AnalystEngineering ManagerHR/People ManagerOperations ManagerProduct ManagerSupport ManagerVP of MarketingVP of Sales

Build this dashboard in seconds

Describe what you need in plain English. No SQL, no drag-and-drop, no waiting.