Data App Use Cases/MarketingMarketing Lead

Build me an app to explore campaign KPIs (CAC, ROAS, CPL) with filters for channel and campaign, and a button to pause underperformers and alert the channel.

A filterable campaign KPI app on live, governed data. The Marketing Lead slices by channel and campaign, drills into any number, and can pause underperformers and alert the channel without leaving the app.

Metrics & KPIs

CACROASCPLMQL to SQL ratespendpipeline sourcedconversion rate

Required Data

Ad spendLeadsWeb analyticsAttribution

Data Sources

Marketing PlatformAd PlatformProduct Analytics

Works with tools like

HubSpotMarketoMailchimpActiveCampaignBrevoGoogle AdsMeta AdsLinkedIn AdsTikTok AdsTwitter AdsMixpanelAmplitudeHeapPendoPostHog

How Bruin builds this

Bruin

Bruin Data Apps

Build me an app to explore campaign KPIs (CAC, ROAS, CPL) with filters for channel and campaign, and a button to pause underperformers and alert the channel.

Bruin connects to your Marketing Platform, Ad Platform, Product Analytics and builds the data app automatically.

It visualises CAC, ROAS, CPL and delivers a live, interactive data app in seconds, no SQL or configuration needed.

Bruin Data Apps

Data App use cases across every team, from executive reporting to engineering velocity, marketing funnels to financial planning. Describe what you need, get a live data app in seconds.

CEO/FounderCFOCS LeadData EngineerGrowth LeadHead of PeopleHead of SupportMarketing LeadOps ManagerProduct ManagerRevOps LeadSales Leader

Build this app in seconds

Describe what you need in plain English. No SQL, no drag-and-drop, no waiting.

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