Use Cases
Bruin for Media
Data questions answered instantly, from churn & retention to revenue operations, product analytics to engineering.
Audience & Engagement
45 use casesActive Audience for Media
Show active users and watch time.
Engagement Rate for Media
Track session frequency and engagement.
Content Performance for Media
Report top content by engagement.
Active Audience (by segment) for Media
Show active users and watch time broken down by segment.
Engagement Rate (by segment) for Media
Track session frequency and engagement broken down by segment.
Content Performance (by segment) for Media
Report top content by engagement broken down by segment.
Active Audience (by region) for Media
Show active users and watch time by region.
Engagement Rate (by region) for Media
Track session frequency and engagement by region.
Content Performance (by region) for Media
Report top content by engagement by region.
Active Audience (month over month) for Media
Show active users and watch time with month-over-month trends.
Engagement Rate (month over month) for Media
Track session frequency and engagement with month-over-month trends.
Content Performance (month over month) for Media
Report top content by engagement with month-over-month trends.
Active Audience (by channel) for Media
Show active users and watch time by channel.
Engagement Rate (by channel) for Media
Track session frequency and engagement by channel.
Content Performance (by channel) for Media
Report top content by engagement by channel.
Active Audience (last 12 months) for Media
Show active users and watch time over the last 12 months.
Engagement Rate (last 12 months) for Media
Track session frequency and engagement over the last 12 months.
Content Performance (last 12 months) for Media
Report top content by engagement over the last 12 months.
Active Audience (top and bottom) for Media
Show active users and watch time highlighting the top and bottom performers.
Engagement Rate (top and bottom) for Media
Track session frequency and engagement highlighting the top and bottom performers.
Content Performance (top and bottom) for Media
Report top content by engagement highlighting the top and bottom performers.
Active Audience (vs last quarter) for Media
Show active users and watch time compared with last quarter.
Engagement Rate (vs last quarter) for Media
Track session frequency and engagement compared with last quarter.
Content Performance (vs last quarter) for Media
Report top content by engagement compared with last quarter.
Active Audience (with forecast) for Media
Show active users and watch time with a forecast for next quarter.
Engagement Rate (with forecast) for Media
Track session frequency and engagement with a forecast for next quarter.
Content Performance (with forecast) for Media
Report top content by engagement with a forecast for next quarter.
Active Audience (by cohort) for Media
Show active users and watch time split by cohort.
Engagement Rate (by cohort) for Media
Track session frequency and engagement split by cohort.
Content Performance (by cohort) for Media
Report top content by engagement split by cohort.
Active Audience (weekly trend) for Media
Show active users and watch time as a weekly trend.
Engagement Rate (weekly trend) for Media
Track session frequency and engagement as a weekly trend.
Content Performance (weekly trend) for Media
Report top content by engagement as a weekly trend.
Active Audience (by team) for Media
Show active users and watch time by team.
Engagement Rate (by team) for Media
Track session frequency and engagement by team.
Content Performance (by team) for Media
Report top content by engagement by team.
Active Audience (year to date) for Media
Show active users and watch time year to date.
Engagement Rate (year to date) for Media
Track session frequency and engagement year to date.
Content Performance (year to date) for Media
Report top content by engagement year to date.
Active Audience (by tier) for Media
Show active users and watch time by tier.
Engagement Rate (by tier) for Media
Track session frequency and engagement by tier.
Content Performance (by tier) for Media
Report top content by engagement by tier.
Active Audience (this vs last month) for Media
Show active users and watch time this month versus last.
Engagement Rate (this vs last month) for Media
Track session frequency and engagement this month versus last.
Content Performance (this vs last month) for Media
Report top content by engagement this month versus last.
Subscriptions & Revenue
45 use casesSubscriber Growth for Media
Show subscriber growth and churn.
ARPU for Media
Track ARPU and subscription revenue.
Subscriber Churn for Media
Report subscriber churn by plan.
Subscriber Growth (by segment) for Media
Show subscriber growth and churn broken down by segment.
ARPU (by segment) for Media
Track ARPU and subscription revenue broken down by segment.
Subscriber Churn (by segment) for Media
Report subscriber churn by plan broken down by segment.
Subscriber Growth (by region) for Media
Show subscriber growth and churn by region.
ARPU (by region) for Media
Track ARPU and subscription revenue by region.
Subscriber Churn (by region) for Media
Report subscriber churn by plan by region.
Subscriber Growth (month over month) for Media
Show subscriber growth and churn with month-over-month trends.
ARPU (month over month) for Media
Track ARPU and subscription revenue with month-over-month trends.
Subscriber Churn (month over month) for Media
Report subscriber churn by plan with month-over-month trends.
Subscriber Growth (by channel) for Media
Show subscriber growth and churn by channel.
ARPU (by channel) for Media
Track ARPU and subscription revenue by channel.
Subscriber Churn (by channel) for Media
Report subscriber churn by plan by channel.
Subscriber Growth (last 12 months) for Media
Show subscriber growth and churn over the last 12 months.
ARPU (last 12 months) for Media
Track ARPU and subscription revenue over the last 12 months.
Subscriber Churn (last 12 months) for Media
Report subscriber churn by plan over the last 12 months.
Subscriber Growth (top and bottom) for Media
Show subscriber growth and churn highlighting the top and bottom performers.
ARPU (top and bottom) for Media
Track ARPU and subscription revenue highlighting the top and bottom performers.
Subscriber Churn (top and bottom) for Media
Report subscriber churn by plan highlighting the top and bottom performers.
Subscriber Growth (vs last quarter) for Media
Show subscriber growth and churn compared with last quarter.
ARPU (vs last quarter) for Media
Track ARPU and subscription revenue compared with last quarter.
Subscriber Churn (vs last quarter) for Media
Report subscriber churn by plan compared with last quarter.
Subscriber Growth (with forecast) for Media
Show subscriber growth and churn with a forecast for next quarter.
ARPU (with forecast) for Media
Track ARPU and subscription revenue with a forecast for next quarter.
Subscriber Churn (with forecast) for Media
Report subscriber churn by plan with a forecast for next quarter.
Subscriber Growth (by cohort) for Media
Show subscriber growth and churn split by cohort.
ARPU (by cohort) for Media
Track ARPU and subscription revenue split by cohort.
Subscriber Churn (by cohort) for Media
Report subscriber churn by plan split by cohort.
Subscriber Growth (weekly trend) for Media
Show subscriber growth and churn as a weekly trend.
ARPU (weekly trend) for Media
Track ARPU and subscription revenue as a weekly trend.
Subscriber Churn (weekly trend) for Media
Report subscriber churn by plan as a weekly trend.
Subscriber Growth (by team) for Media
Show subscriber growth and churn by team.
ARPU (by team) for Media
Track ARPU and subscription revenue by team.
Subscriber Churn (by team) for Media
Report subscriber churn by plan by team.
Subscriber Growth (year to date) for Media
Show subscriber growth and churn year to date.
ARPU (year to date) for Media
Track ARPU and subscription revenue year to date.
Subscriber Churn (year to date) for Media
Report subscriber churn by plan year to date.
Subscriber Growth (by tier) for Media
Show subscriber growth and churn by tier.
ARPU (by tier) for Media
Track ARPU and subscription revenue by tier.
Subscriber Churn (by tier) for Media
Report subscriber churn by plan by tier.
Subscriber Growth (this vs last month) for Media
Show subscriber growth and churn this month versus last.
ARPU (this vs last month) for Media
Track ARPU and subscription revenue this month versus last.
Subscriber Churn (this vs last month) for Media
Report subscriber churn by plan this month versus last.
Advertising
45 use casesAd Revenue for Media
Show ad revenue and CPM.
Fill Rate for Media
Track ad fill rate.
Impressions for Media
Report impressions and inventory.
Ad Revenue (by segment) for Media
Show ad revenue and CPM broken down by segment.
Fill Rate (by segment) for Media
Track ad fill rate broken down by segment.
Impressions (by segment) for Media
Report impressions and inventory broken down by segment.
Ad Revenue (by region) for Media
Show ad revenue and CPM by region.
Fill Rate (by region) for Media
Track ad fill rate by region.
Impressions (by region) for Media
Report impressions and inventory by region.
Ad Revenue (month over month) for Media
Show ad revenue and CPM with month-over-month trends.
Fill Rate (month over month) for Media
Track ad fill rate with month-over-month trends.
Impressions (month over month) for Media
Report impressions and inventory with month-over-month trends.
Ad Revenue (by channel) for Media
Show ad revenue and CPM by channel.
Fill Rate (by channel) for Media
Track ad fill rate by channel.
Impressions (by channel) for Media
Report impressions and inventory by channel.
Ad Revenue (last 12 months) for Media
Show ad revenue and CPM over the last 12 months.
Fill Rate (last 12 months) for Media
Track ad fill rate over the last 12 months.
Impressions (last 12 months) for Media
Report impressions and inventory over the last 12 months.
Ad Revenue (top and bottom) for Media
Show ad revenue and CPM highlighting the top and bottom performers.
Fill Rate (top and bottom) for Media
Track ad fill rate highlighting the top and bottom performers.
Impressions (top and bottom) for Media
Report impressions and inventory highlighting the top and bottom performers.
Ad Revenue (vs last quarter) for Media
Show ad revenue and CPM compared with last quarter.
Fill Rate (vs last quarter) for Media
Track ad fill rate compared with last quarter.
Impressions (vs last quarter) for Media
Report impressions and inventory compared with last quarter.
Ad Revenue (with forecast) for Media
Show ad revenue and CPM with a forecast for next quarter.
Fill Rate (with forecast) for Media
Track ad fill rate with a forecast for next quarter.
Impressions (with forecast) for Media
Report impressions and inventory with a forecast for next quarter.
Ad Revenue (by cohort) for Media
Show ad revenue and CPM split by cohort.
Fill Rate (by cohort) for Media
Track ad fill rate split by cohort.
Impressions (by cohort) for Media
Report impressions and inventory split by cohort.
Ad Revenue (weekly trend) for Media
Show ad revenue and CPM as a weekly trend.
Fill Rate (weekly trend) for Media
Track ad fill rate as a weekly trend.
Impressions (weekly trend) for Media
Report impressions and inventory as a weekly trend.
Ad Revenue (by team) for Media
Show ad revenue and CPM by team.
Fill Rate (by team) for Media
Track ad fill rate by team.
Impressions (by team) for Media
Report impressions and inventory by team.
Ad Revenue (year to date) for Media
Show ad revenue and CPM year to date.
Fill Rate (year to date) for Media
Track ad fill rate year to date.
Impressions (year to date) for Media
Report impressions and inventory year to date.
Ad Revenue (by tier) for Media
Show ad revenue and CPM by tier.
Fill Rate (by tier) for Media
Track ad fill rate by tier.
Impressions (by tier) for Media
Report impressions and inventory by tier.
Ad Revenue (this vs last month) for Media
Show ad revenue and CPM this month versus last.
Fill Rate (this vs last month) for Media
Track ad fill rate this month versus last.
Impressions (this vs last month) for Media
Report impressions and inventory this month versus last.
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