Use Cases

Bruin for Media

Data questions answered instantly, from churn & retention to revenue operations, product analytics to engineering.

Audience & Engagement

45 use cases
Audience & EngagementAudience Lead

Active Audience for Media

Show active users and watch time.

Audience & EngagementRevenue Lead

Engagement Rate for Media

Track session frequency and engagement.

Audience & EngagementContent Lead

Content Performance for Media

Report top content by engagement.

Audience & EngagementRevenue Lead

Active Audience (by segment) for Media

Show active users and watch time broken down by segment.

Audience & EngagementContent Lead

Engagement Rate (by segment) for Media

Track session frequency and engagement broken down by segment.

Audience & EngagementFinance Lead

Content Performance (by segment) for Media

Report top content by engagement broken down by segment.

Audience & EngagementContent Lead

Active Audience (by region) for Media

Show active users and watch time by region.

Audience & EngagementFinance Lead

Engagement Rate (by region) for Media

Track session frequency and engagement by region.

Audience & EngagementAudience Lead

Content Performance (by region) for Media

Report top content by engagement by region.

Audience & EngagementFinance Lead

Active Audience (month over month) for Media

Show active users and watch time with month-over-month trends.

Audience & EngagementAudience Lead

Engagement Rate (month over month) for Media

Track session frequency and engagement with month-over-month trends.

Audience & EngagementRevenue Lead

Content Performance (month over month) for Media

Report top content by engagement with month-over-month trends.

Audience & EngagementAudience Lead

Active Audience (by channel) for Media

Show active users and watch time by channel.

Audience & EngagementRevenue Lead

Engagement Rate (by channel) for Media

Track session frequency and engagement by channel.

Audience & EngagementContent Lead

Content Performance (by channel) for Media

Report top content by engagement by channel.

Audience & EngagementRevenue Lead

Active Audience (last 12 months) for Media

Show active users and watch time over the last 12 months.

Audience & EngagementContent Lead

Engagement Rate (last 12 months) for Media

Track session frequency and engagement over the last 12 months.

Audience & EngagementFinance Lead

Content Performance (last 12 months) for Media

Report top content by engagement over the last 12 months.

Audience & EngagementContent Lead

Active Audience (top and bottom) for Media

Show active users and watch time highlighting the top and bottom performers.

Audience & EngagementFinance Lead

Engagement Rate (top and bottom) for Media

Track session frequency and engagement highlighting the top and bottom performers.

Audience & EngagementAudience Lead

Content Performance (top and bottom) for Media

Report top content by engagement highlighting the top and bottom performers.

Audience & EngagementFinance Lead

Active Audience (vs last quarter) for Media

Show active users and watch time compared with last quarter.

Audience & EngagementAudience Lead

Engagement Rate (vs last quarter) for Media

Track session frequency and engagement compared with last quarter.

Audience & EngagementRevenue Lead

Content Performance (vs last quarter) for Media

Report top content by engagement compared with last quarter.

Audience & EngagementAudience Lead

Active Audience (with forecast) for Media

Show active users and watch time with a forecast for next quarter.

Audience & EngagementRevenue Lead

Engagement Rate (with forecast) for Media

Track session frequency and engagement with a forecast for next quarter.

Audience & EngagementContent Lead

Content Performance (with forecast) for Media

Report top content by engagement with a forecast for next quarter.

Audience & EngagementRevenue Lead

Active Audience (by cohort) for Media

Show active users and watch time split by cohort.

Audience & EngagementContent Lead

Engagement Rate (by cohort) for Media

Track session frequency and engagement split by cohort.

Audience & EngagementFinance Lead

Content Performance (by cohort) for Media

Report top content by engagement split by cohort.

Audience & EngagementContent Lead

Active Audience (weekly trend) for Media

Show active users and watch time as a weekly trend.

Audience & EngagementFinance Lead

Engagement Rate (weekly trend) for Media

Track session frequency and engagement as a weekly trend.

Audience & EngagementAudience Lead

Content Performance (weekly trend) for Media

Report top content by engagement as a weekly trend.

Audience & EngagementFinance Lead

Active Audience (by team) for Media

Show active users and watch time by team.

Audience & EngagementAudience Lead

Engagement Rate (by team) for Media

Track session frequency and engagement by team.

Audience & EngagementRevenue Lead

Content Performance (by team) for Media

Report top content by engagement by team.

Audience & EngagementAudience Lead

Active Audience (year to date) for Media

Show active users and watch time year to date.

Audience & EngagementRevenue Lead

Engagement Rate (year to date) for Media

Track session frequency and engagement year to date.

Audience & EngagementContent Lead

Content Performance (year to date) for Media

Report top content by engagement year to date.

Audience & EngagementRevenue Lead

Active Audience (by tier) for Media

Show active users and watch time by tier.

Audience & EngagementContent Lead

Engagement Rate (by tier) for Media

Track session frequency and engagement by tier.

Audience & EngagementFinance Lead

Content Performance (by tier) for Media

Report top content by engagement by tier.

Audience & EngagementContent Lead

Active Audience (this vs last month) for Media

Show active users and watch time this month versus last.

Audience & EngagementFinance Lead

Engagement Rate (this vs last month) for Media

Track session frequency and engagement this month versus last.

Audience & EngagementAudience Lead

Content Performance (this vs last month) for Media

Report top content by engagement this month versus last.

Subscriptions & Revenue

45 use cases
Subscriptions & RevenueFinance Lead

Subscriber Growth for Media

Show subscriber growth and churn.

Subscriptions & RevenueAudience Lead

ARPU for Media

Track ARPU and subscription revenue.

Subscriptions & RevenueRevenue Lead

Subscriber Churn for Media

Report subscriber churn by plan.

Subscriptions & RevenueAudience Lead

Subscriber Growth (by segment) for Media

Show subscriber growth and churn broken down by segment.

Subscriptions & RevenueRevenue Lead

ARPU (by segment) for Media

Track ARPU and subscription revenue broken down by segment.

Subscriptions & RevenueContent Lead

Subscriber Churn (by segment) for Media

Report subscriber churn by plan broken down by segment.

Subscriptions & RevenueRevenue Lead

Subscriber Growth (by region) for Media

Show subscriber growth and churn by region.

Subscriptions & RevenueContent Lead

ARPU (by region) for Media

Track ARPU and subscription revenue by region.

Subscriptions & RevenueFinance Lead

Subscriber Churn (by region) for Media

Report subscriber churn by plan by region.

Subscriptions & RevenueContent Lead

Subscriber Growth (month over month) for Media

Show subscriber growth and churn with month-over-month trends.

Subscriptions & RevenueFinance Lead

ARPU (month over month) for Media

Track ARPU and subscription revenue with month-over-month trends.

Subscriptions & RevenueAudience Lead

Subscriber Churn (month over month) for Media

Report subscriber churn by plan with month-over-month trends.

Subscriptions & RevenueFinance Lead

Subscriber Growth (by channel) for Media

Show subscriber growth and churn by channel.

Subscriptions & RevenueAudience Lead

ARPU (by channel) for Media

Track ARPU and subscription revenue by channel.

Subscriptions & RevenueRevenue Lead

Subscriber Churn (by channel) for Media

Report subscriber churn by plan by channel.

Subscriptions & RevenueAudience Lead

Subscriber Growth (last 12 months) for Media

Show subscriber growth and churn over the last 12 months.

Subscriptions & RevenueRevenue Lead

ARPU (last 12 months) for Media

Track ARPU and subscription revenue over the last 12 months.

Subscriptions & RevenueContent Lead

Subscriber Churn (last 12 months) for Media

Report subscriber churn by plan over the last 12 months.

Subscriptions & RevenueRevenue Lead

Subscriber Growth (top and bottom) for Media

Show subscriber growth and churn highlighting the top and bottom performers.

Subscriptions & RevenueContent Lead

ARPU (top and bottom) for Media

Track ARPU and subscription revenue highlighting the top and bottom performers.

Subscriptions & RevenueFinance Lead

Subscriber Churn (top and bottom) for Media

Report subscriber churn by plan highlighting the top and bottom performers.

Subscriptions & RevenueContent Lead

Subscriber Growth (vs last quarter) for Media

Show subscriber growth and churn compared with last quarter.

Subscriptions & RevenueFinance Lead

ARPU (vs last quarter) for Media

Track ARPU and subscription revenue compared with last quarter.

Subscriptions & RevenueAudience Lead

Subscriber Churn (vs last quarter) for Media

Report subscriber churn by plan compared with last quarter.

Subscriptions & RevenueFinance Lead

Subscriber Growth (with forecast) for Media

Show subscriber growth and churn with a forecast for next quarter.

Subscriptions & RevenueAudience Lead

ARPU (with forecast) for Media

Track ARPU and subscription revenue with a forecast for next quarter.

Subscriptions & RevenueRevenue Lead

Subscriber Churn (with forecast) for Media

Report subscriber churn by plan with a forecast for next quarter.

Subscriptions & RevenueAudience Lead

Subscriber Growth (by cohort) for Media

Show subscriber growth and churn split by cohort.

Subscriptions & RevenueRevenue Lead

ARPU (by cohort) for Media

Track ARPU and subscription revenue split by cohort.

Subscriptions & RevenueContent Lead

Subscriber Churn (by cohort) for Media

Report subscriber churn by plan split by cohort.

Subscriptions & RevenueRevenue Lead

Subscriber Growth (weekly trend) for Media

Show subscriber growth and churn as a weekly trend.

Subscriptions & RevenueContent Lead

ARPU (weekly trend) for Media

Track ARPU and subscription revenue as a weekly trend.

Subscriptions & RevenueFinance Lead

Subscriber Churn (weekly trend) for Media

Report subscriber churn by plan as a weekly trend.

Subscriptions & RevenueContent Lead

Subscriber Growth (by team) for Media

Show subscriber growth and churn by team.

Subscriptions & RevenueFinance Lead

ARPU (by team) for Media

Track ARPU and subscription revenue by team.

Subscriptions & RevenueAudience Lead

Subscriber Churn (by team) for Media

Report subscriber churn by plan by team.

Subscriptions & RevenueFinance Lead

Subscriber Growth (year to date) for Media

Show subscriber growth and churn year to date.

Subscriptions & RevenueAudience Lead

ARPU (year to date) for Media

Track ARPU and subscription revenue year to date.

Subscriptions & RevenueRevenue Lead

Subscriber Churn (year to date) for Media

Report subscriber churn by plan year to date.

Subscriptions & RevenueAudience Lead

Subscriber Growth (by tier) for Media

Show subscriber growth and churn by tier.

Subscriptions & RevenueRevenue Lead

ARPU (by tier) for Media

Track ARPU and subscription revenue by tier.

Subscriptions & RevenueContent Lead

Subscriber Churn (by tier) for Media

Report subscriber churn by plan by tier.

Subscriptions & RevenueRevenue Lead

Subscriber Growth (this vs last month) for Media

Show subscriber growth and churn this month versus last.

Subscriptions & RevenueContent Lead

ARPU (this vs last month) for Media

Track ARPU and subscription revenue this month versus last.

Subscriptions & RevenueFinance Lead

Subscriber Churn (this vs last month) for Media

Report subscriber churn by plan this month versus last.

Advertising

45 use cases
AdvertisingContent Lead

Ad Revenue for Media

Show ad revenue and CPM.

AdvertisingFinance Lead

Fill Rate for Media

Track ad fill rate.

AdvertisingAudience Lead

Impressions for Media

Report impressions and inventory.

AdvertisingFinance Lead

Ad Revenue (by segment) for Media

Show ad revenue and CPM broken down by segment.

AdvertisingAudience Lead

Fill Rate (by segment) for Media

Track ad fill rate broken down by segment.

AdvertisingRevenue Lead

Impressions (by segment) for Media

Report impressions and inventory broken down by segment.

AdvertisingAudience Lead

Ad Revenue (by region) for Media

Show ad revenue and CPM by region.

AdvertisingRevenue Lead

Fill Rate (by region) for Media

Track ad fill rate by region.

AdvertisingContent Lead

Impressions (by region) for Media

Report impressions and inventory by region.

AdvertisingRevenue Lead

Ad Revenue (month over month) for Media

Show ad revenue and CPM with month-over-month trends.

AdvertisingContent Lead

Fill Rate (month over month) for Media

Track ad fill rate with month-over-month trends.

AdvertisingFinance Lead

Impressions (month over month) for Media

Report impressions and inventory with month-over-month trends.

AdvertisingContent Lead

Ad Revenue (by channel) for Media

Show ad revenue and CPM by channel.

AdvertisingFinance Lead

Fill Rate (by channel) for Media

Track ad fill rate by channel.

AdvertisingAudience Lead

Impressions (by channel) for Media

Report impressions and inventory by channel.

AdvertisingFinance Lead

Ad Revenue (last 12 months) for Media

Show ad revenue and CPM over the last 12 months.

AdvertisingAudience Lead

Fill Rate (last 12 months) for Media

Track ad fill rate over the last 12 months.

AdvertisingRevenue Lead

Impressions (last 12 months) for Media

Report impressions and inventory over the last 12 months.

AdvertisingAudience Lead

Ad Revenue (top and bottom) for Media

Show ad revenue and CPM highlighting the top and bottom performers.

AdvertisingRevenue Lead

Fill Rate (top and bottom) for Media

Track ad fill rate highlighting the top and bottom performers.

AdvertisingContent Lead

Impressions (top and bottom) for Media

Report impressions and inventory highlighting the top and bottom performers.

AdvertisingRevenue Lead

Ad Revenue (vs last quarter) for Media

Show ad revenue and CPM compared with last quarter.

AdvertisingContent Lead

Fill Rate (vs last quarter) for Media

Track ad fill rate compared with last quarter.

AdvertisingFinance Lead

Impressions (vs last quarter) for Media

Report impressions and inventory compared with last quarter.

AdvertisingContent Lead

Ad Revenue (with forecast) for Media

Show ad revenue and CPM with a forecast for next quarter.

AdvertisingFinance Lead

Fill Rate (with forecast) for Media

Track ad fill rate with a forecast for next quarter.

AdvertisingAudience Lead

Impressions (with forecast) for Media

Report impressions and inventory with a forecast for next quarter.

AdvertisingFinance Lead

Ad Revenue (by cohort) for Media

Show ad revenue and CPM split by cohort.

AdvertisingAudience Lead

Fill Rate (by cohort) for Media

Track ad fill rate split by cohort.

AdvertisingRevenue Lead

Impressions (by cohort) for Media

Report impressions and inventory split by cohort.

AdvertisingAudience Lead

Ad Revenue (weekly trend) for Media

Show ad revenue and CPM as a weekly trend.

AdvertisingRevenue Lead

Fill Rate (weekly trend) for Media

Track ad fill rate as a weekly trend.

AdvertisingContent Lead

Impressions (weekly trend) for Media

Report impressions and inventory as a weekly trend.

AdvertisingRevenue Lead

Ad Revenue (by team) for Media

Show ad revenue and CPM by team.

AdvertisingContent Lead

Fill Rate (by team) for Media

Track ad fill rate by team.

AdvertisingFinance Lead

Impressions (by team) for Media

Report impressions and inventory by team.

AdvertisingContent Lead

Ad Revenue (year to date) for Media

Show ad revenue and CPM year to date.

AdvertisingFinance Lead

Fill Rate (year to date) for Media

Track ad fill rate year to date.

AdvertisingAudience Lead

Impressions (year to date) for Media

Report impressions and inventory year to date.

AdvertisingFinance Lead

Ad Revenue (by tier) for Media

Show ad revenue and CPM by tier.

AdvertisingAudience Lead

Fill Rate (by tier) for Media

Track ad fill rate by tier.

AdvertisingRevenue Lead

Impressions (by tier) for Media

Report impressions and inventory by tier.

AdvertisingAudience Lead

Ad Revenue (this vs last month) for Media

Show ad revenue and CPM this month versus last.

AdvertisingRevenue Lead

Fill Rate (this vs last month) for Media

Track ad fill rate this month versus last.

AdvertisingContent Lead

Impressions (this vs last month) for Media

Report impressions and inventory this month versus last.

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