Use Cases
Bruin for Product
Data questions answered instantly, from churn & retention to revenue operations, product analytics to engineering.
Adoption & Activation
45 use casesActivation Rate for Product
Show activation rate.
Feature Adoption for Product
Track feature adoption.
Time to Value for Product
Report onboarding time to value.
Activation Rate (by segment) for Product
Show activation rate broken down by segment.
Feature Adoption (by segment) for Product
Track feature adoption broken down by segment.
Time to Value (by segment) for Product
Report onboarding time to value broken down by segment.
Activation Rate (by region) for Product
Show activation rate by region.
Feature Adoption (by region) for Product
Track feature adoption by region.
Time to Value (by region) for Product
Report onboarding time to value by region.
Activation Rate (month over month) for Product
Show activation rate with month-over-month trends.
Feature Adoption (month over month) for Product
Track feature adoption with month-over-month trends.
Time to Value (month over month) for Product
Report onboarding time to value with month-over-month trends.
Activation Rate (by channel) for Product
Show activation rate by channel.
Feature Adoption (by channel) for Product
Track feature adoption by channel.
Time to Value (by channel) for Product
Report onboarding time to value by channel.
Activation Rate (last 12 months) for Product
Show activation rate over the last 12 months.
Feature Adoption (last 12 months) for Product
Track feature adoption over the last 12 months.
Time to Value (last 12 months) for Product
Report onboarding time to value over the last 12 months.
Activation Rate (top and bottom) for Product
Show activation rate highlighting the top and bottom performers.
Feature Adoption (top and bottom) for Product
Track feature adoption highlighting the top and bottom performers.
Time to Value (top and bottom) for Product
Report onboarding time to value highlighting the top and bottom performers.
Activation Rate (vs last quarter) for Product
Show activation rate compared with last quarter.
Feature Adoption (vs last quarter) for Product
Track feature adoption compared with last quarter.
Time to Value (vs last quarter) for Product
Report onboarding time to value compared with last quarter.
Activation Rate (with forecast) for Product
Show activation rate with a forecast for next quarter.
Feature Adoption (with forecast) for Product
Track feature adoption with a forecast for next quarter.
Time to Value (with forecast) for Product
Report onboarding time to value with a forecast for next quarter.
Activation Rate (by cohort) for Product
Show activation rate split by cohort.
Feature Adoption (by cohort) for Product
Track feature adoption split by cohort.
Time to Value (by cohort) for Product
Report onboarding time to value split by cohort.
Activation Rate (weekly trend) for Product
Show activation rate as a weekly trend.
Feature Adoption (weekly trend) for Product
Track feature adoption as a weekly trend.
Time to Value (weekly trend) for Product
Report onboarding time to value as a weekly trend.
Activation Rate (by team) for Product
Show activation rate by team.
Feature Adoption (by team) for Product
Track feature adoption by team.
Time to Value (by team) for Product
Report onboarding time to value by team.
Activation Rate (year to date) for Product
Show activation rate year to date.
Feature Adoption (year to date) for Product
Track feature adoption year to date.
Time to Value (year to date) for Product
Report onboarding time to value year to date.
Activation Rate (by tier) for Product
Show activation rate by tier.
Feature Adoption (by tier) for Product
Track feature adoption by tier.
Time to Value (by tier) for Product
Report onboarding time to value by tier.
Activation Rate (this vs last month) for Product
Show activation rate this month versus last.
Feature Adoption (this vs last month) for Product
Track feature adoption this month versus last.
Time to Value (this vs last month) for Product
Report onboarding time to value this month versus last.
Engagement & Retention
45 use casesDAU and MAU for Product
Show DAU, MAU, and stickiness.
Retention Curve for Product
Track retention by cohort.
Product Churn for Product
Report product churn drivers.
DAU and MAU (by segment) for Product
Show DAU, MAU, and stickiness broken down by segment.
Retention Curve (by segment) for Product
Track retention by cohort broken down by segment.
Product Churn (by segment) for Product
Report product churn drivers broken down by segment.
DAU and MAU (by region) for Product
Show DAU, MAU, and stickiness by region.
Retention Curve (by region) for Product
Track retention by cohort by region.
Product Churn (by region) for Product
Report product churn drivers by region.
DAU and MAU (month over month) for Product
Show DAU, MAU, and stickiness with month-over-month trends.
Retention Curve (month over month) for Product
Track retention by cohort with month-over-month trends.
Product Churn (month over month) for Product
Report product churn drivers with month-over-month trends.
DAU and MAU (by channel) for Product
Show DAU, MAU, and stickiness by channel.
Retention Curve (by channel) for Product
Track retention by cohort by channel.
Product Churn (by channel) for Product
Report product churn drivers by channel.
DAU and MAU (last 12 months) for Product
Show DAU, MAU, and stickiness over the last 12 months.
Retention Curve (last 12 months) for Product
Track retention by cohort over the last 12 months.
Product Churn (last 12 months) for Product
Report product churn drivers over the last 12 months.
DAU and MAU (top and bottom) for Product
Show DAU, MAU, and stickiness highlighting the top and bottom performers.
Retention Curve (top and bottom) for Product
Track retention by cohort highlighting the top and bottom performers.
Product Churn (top and bottom) for Product
Report product churn drivers highlighting the top and bottom performers.
DAU and MAU (vs last quarter) for Product
Show DAU, MAU, and stickiness compared with last quarter.
Retention Curve (vs last quarter) for Product
Track retention by cohort compared with last quarter.
Product Churn (vs last quarter) for Product
Report product churn drivers compared with last quarter.
DAU and MAU (with forecast) for Product
Show DAU, MAU, and stickiness with a forecast for next quarter.
Retention Curve (with forecast) for Product
Track retention by cohort with a forecast for next quarter.
Product Churn (with forecast) for Product
Report product churn drivers with a forecast for next quarter.
DAU and MAU (by cohort) for Product
Show DAU, MAU, and stickiness split by cohort.
Retention Curve (by cohort) for Product
Track retention by cohort split by cohort.
Product Churn (by cohort) for Product
Report product churn drivers split by cohort.
DAU and MAU (weekly trend) for Product
Show DAU, MAU, and stickiness as a weekly trend.
Retention Curve (weekly trend) for Product
Track retention by cohort as a weekly trend.
Product Churn (weekly trend) for Product
Report product churn drivers as a weekly trend.
DAU and MAU (by team) for Product
Show DAU, MAU, and stickiness by team.
Retention Curve (by team) for Product
Track retention by cohort by team.
Product Churn (by team) for Product
Report product churn drivers by team.
DAU and MAU (year to date) for Product
Show DAU, MAU, and stickiness year to date.
Retention Curve (year to date) for Product
Track retention by cohort year to date.
Product Churn (year to date) for Product
Report product churn drivers year to date.
DAU and MAU (by tier) for Product
Show DAU, MAU, and stickiness by tier.
Retention Curve (by tier) for Product
Track retention by cohort by tier.
Product Churn (by tier) for Product
Report product churn drivers by tier.
DAU and MAU (this vs last month) for Product
Show DAU, MAU, and stickiness this month versus last.
Retention Curve (this vs last month) for Product
Track retention by cohort this month versus last.
Product Churn (this vs last month) for Product
Report product churn drivers this month versus last.
Funnel & Conversion
45 use casesFunnel Conversion for Product
Show funnel conversion and drop-off.
Upgrade Rate for Product
Track free-to-paid upgrade rate.
NPS for Product
Report NPS and feedback themes.
Funnel Conversion (by segment) for Product
Show funnel conversion and drop-off broken down by segment.
Upgrade Rate (by segment) for Product
Track free-to-paid upgrade rate broken down by segment.
NPS (by segment) for Product
Report NPS and feedback themes broken down by segment.
Funnel Conversion (by region) for Product
Show funnel conversion and drop-off by region.
Upgrade Rate (by region) for Product
Track free-to-paid upgrade rate by region.
NPS (by region) for Product
Report NPS and feedback themes by region.
Funnel Conversion (month over month) for Product
Show funnel conversion and drop-off with month-over-month trends.
Upgrade Rate (month over month) for Product
Track free-to-paid upgrade rate with month-over-month trends.
NPS (month over month) for Product
Report NPS and feedback themes with month-over-month trends.
Funnel Conversion (by channel) for Product
Show funnel conversion and drop-off by channel.
Upgrade Rate (by channel) for Product
Track free-to-paid upgrade rate by channel.
NPS (by channel) for Product
Report NPS and feedback themes by channel.
Funnel Conversion (last 12 months) for Product
Show funnel conversion and drop-off over the last 12 months.
Upgrade Rate (last 12 months) for Product
Track free-to-paid upgrade rate over the last 12 months.
NPS (last 12 months) for Product
Report NPS and feedback themes over the last 12 months.
Funnel Conversion (top and bottom) for Product
Show funnel conversion and drop-off highlighting the top and bottom performers.
Upgrade Rate (top and bottom) for Product
Track free-to-paid upgrade rate highlighting the top and bottom performers.
NPS (top and bottom) for Product
Report NPS and feedback themes highlighting the top and bottom performers.
Funnel Conversion (vs last quarter) for Product
Show funnel conversion and drop-off compared with last quarter.
Upgrade Rate (vs last quarter) for Product
Track free-to-paid upgrade rate compared with last quarter.
NPS (vs last quarter) for Product
Report NPS and feedback themes compared with last quarter.
Funnel Conversion (with forecast) for Product
Show funnel conversion and drop-off with a forecast for next quarter.
Upgrade Rate (with forecast) for Product
Track free-to-paid upgrade rate with a forecast for next quarter.
NPS (with forecast) for Product
Report NPS and feedback themes with a forecast for next quarter.
Funnel Conversion (by cohort) for Product
Show funnel conversion and drop-off split by cohort.
Upgrade Rate (by cohort) for Product
Track free-to-paid upgrade rate split by cohort.
NPS (by cohort) for Product
Report NPS and feedback themes split by cohort.
Funnel Conversion (weekly trend) for Product
Show funnel conversion and drop-off as a weekly trend.
Upgrade Rate (weekly trend) for Product
Track free-to-paid upgrade rate as a weekly trend.
NPS (weekly trend) for Product
Report NPS and feedback themes as a weekly trend.
Funnel Conversion (by team) for Product
Show funnel conversion and drop-off by team.
Upgrade Rate (by team) for Product
Track free-to-paid upgrade rate by team.
NPS (by team) for Product
Report NPS and feedback themes by team.
Funnel Conversion (year to date) for Product
Show funnel conversion and drop-off year to date.
Upgrade Rate (year to date) for Product
Track free-to-paid upgrade rate year to date.
NPS (year to date) for Product
Report NPS and feedback themes year to date.
Funnel Conversion (by tier) for Product
Show funnel conversion and drop-off by tier.
Upgrade Rate (by tier) for Product
Track free-to-paid upgrade rate by tier.
NPS (by tier) for Product
Report NPS and feedback themes by tier.
Funnel Conversion (this vs last month) for Product
Show funnel conversion and drop-off this month versus last.
Upgrade Rate (this vs last month) for Product
Track free-to-paid upgrade rate this month versus last.
NPS (this vs last month) for Product
Report NPS and feedback themes this month versus last.
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