Use Cases

Bruin for Product

Data questions answered instantly, from churn & retention to revenue operations, product analytics to engineering.

Adoption & Activation

45 use cases
Adoption & ActivationProduct Lead

Activation Rate for Product

Show activation rate.

Adoption & ActivationGrowth PM

Feature Adoption for Product

Track feature adoption.

Adoption & ActivationProduct Analyst

Time to Value for Product

Report onboarding time to value.

Adoption & ActivationGrowth PM

Activation Rate (by segment) for Product

Show activation rate broken down by segment.

Adoption & ActivationProduct Analyst

Feature Adoption (by segment) for Product

Track feature adoption broken down by segment.

Adoption & ActivationVP Product

Time to Value (by segment) for Product

Report onboarding time to value broken down by segment.

Adoption & ActivationProduct Analyst

Activation Rate (by region) for Product

Show activation rate by region.

Adoption & ActivationVP Product

Feature Adoption (by region) for Product

Track feature adoption by region.

Adoption & ActivationProduct Lead

Time to Value (by region) for Product

Report onboarding time to value by region.

Adoption & ActivationVP Product

Activation Rate (month over month) for Product

Show activation rate with month-over-month trends.

Adoption & ActivationProduct Lead

Feature Adoption (month over month) for Product

Track feature adoption with month-over-month trends.

Adoption & ActivationGrowth PM

Time to Value (month over month) for Product

Report onboarding time to value with month-over-month trends.

Adoption & ActivationProduct Lead

Activation Rate (by channel) for Product

Show activation rate by channel.

Adoption & ActivationGrowth PM

Feature Adoption (by channel) for Product

Track feature adoption by channel.

Adoption & ActivationProduct Analyst

Time to Value (by channel) for Product

Report onboarding time to value by channel.

Adoption & ActivationGrowth PM

Activation Rate (last 12 months) for Product

Show activation rate over the last 12 months.

Adoption & ActivationProduct Analyst

Feature Adoption (last 12 months) for Product

Track feature adoption over the last 12 months.

Adoption & ActivationVP Product

Time to Value (last 12 months) for Product

Report onboarding time to value over the last 12 months.

Adoption & ActivationProduct Analyst

Activation Rate (top and bottom) for Product

Show activation rate highlighting the top and bottom performers.

Adoption & ActivationVP Product

Feature Adoption (top and bottom) for Product

Track feature adoption highlighting the top and bottom performers.

Adoption & ActivationProduct Lead

Time to Value (top and bottom) for Product

Report onboarding time to value highlighting the top and bottom performers.

Adoption & ActivationVP Product

Activation Rate (vs last quarter) for Product

Show activation rate compared with last quarter.

Adoption & ActivationProduct Lead

Feature Adoption (vs last quarter) for Product

Track feature adoption compared with last quarter.

Adoption & ActivationGrowth PM

Time to Value (vs last quarter) for Product

Report onboarding time to value compared with last quarter.

Adoption & ActivationProduct Lead

Activation Rate (with forecast) for Product

Show activation rate with a forecast for next quarter.

Adoption & ActivationGrowth PM

Feature Adoption (with forecast) for Product

Track feature adoption with a forecast for next quarter.

Adoption & ActivationProduct Analyst

Time to Value (with forecast) for Product

Report onboarding time to value with a forecast for next quarter.

Adoption & ActivationGrowth PM

Activation Rate (by cohort) for Product

Show activation rate split by cohort.

Adoption & ActivationProduct Analyst

Feature Adoption (by cohort) for Product

Track feature adoption split by cohort.

Adoption & ActivationVP Product

Time to Value (by cohort) for Product

Report onboarding time to value split by cohort.

Adoption & ActivationProduct Analyst

Activation Rate (weekly trend) for Product

Show activation rate as a weekly trend.

Adoption & ActivationVP Product

Feature Adoption (weekly trend) for Product

Track feature adoption as a weekly trend.

Adoption & ActivationProduct Lead

Time to Value (weekly trend) for Product

Report onboarding time to value as a weekly trend.

Adoption & ActivationVP Product

Activation Rate (by team) for Product

Show activation rate by team.

Adoption & ActivationProduct Lead

Feature Adoption (by team) for Product

Track feature adoption by team.

Adoption & ActivationGrowth PM

Time to Value (by team) for Product

Report onboarding time to value by team.

Adoption & ActivationProduct Lead

Activation Rate (year to date) for Product

Show activation rate year to date.

Adoption & ActivationGrowth PM

Feature Adoption (year to date) for Product

Track feature adoption year to date.

Adoption & ActivationProduct Analyst

Time to Value (year to date) for Product

Report onboarding time to value year to date.

Adoption & ActivationGrowth PM

Activation Rate (by tier) for Product

Show activation rate by tier.

Adoption & ActivationProduct Analyst

Feature Adoption (by tier) for Product

Track feature adoption by tier.

Adoption & ActivationVP Product

Time to Value (by tier) for Product

Report onboarding time to value by tier.

Adoption & ActivationProduct Analyst

Activation Rate (this vs last month) for Product

Show activation rate this month versus last.

Adoption & ActivationVP Product

Feature Adoption (this vs last month) for Product

Track feature adoption this month versus last.

Adoption & ActivationProduct Lead

Time to Value (this vs last month) for Product

Report onboarding time to value this month versus last.

Engagement & Retention

45 use cases
Engagement & RetentionVP Product

DAU and MAU for Product

Show DAU, MAU, and stickiness.

Engagement & RetentionProduct Lead

Retention Curve for Product

Track retention by cohort.

Engagement & RetentionGrowth PM

Product Churn for Product

Report product churn drivers.

Engagement & RetentionProduct Lead

DAU and MAU (by segment) for Product

Show DAU, MAU, and stickiness broken down by segment.

Engagement & RetentionGrowth PM

Retention Curve (by segment) for Product

Track retention by cohort broken down by segment.

Engagement & RetentionProduct Analyst

Product Churn (by segment) for Product

Report product churn drivers broken down by segment.

Engagement & RetentionGrowth PM

DAU and MAU (by region) for Product

Show DAU, MAU, and stickiness by region.

Engagement & RetentionProduct Analyst

Retention Curve (by region) for Product

Track retention by cohort by region.

Engagement & RetentionVP Product

Product Churn (by region) for Product

Report product churn drivers by region.

Engagement & RetentionProduct Analyst

DAU and MAU (month over month) for Product

Show DAU, MAU, and stickiness with month-over-month trends.

Engagement & RetentionVP Product

Retention Curve (month over month) for Product

Track retention by cohort with month-over-month trends.

Engagement & RetentionProduct Lead

Product Churn (month over month) for Product

Report product churn drivers with month-over-month trends.

Engagement & RetentionVP Product

DAU and MAU (by channel) for Product

Show DAU, MAU, and stickiness by channel.

Engagement & RetentionProduct Lead

Retention Curve (by channel) for Product

Track retention by cohort by channel.

Engagement & RetentionGrowth PM

Product Churn (by channel) for Product

Report product churn drivers by channel.

Engagement & RetentionProduct Lead

DAU and MAU (last 12 months) for Product

Show DAU, MAU, and stickiness over the last 12 months.

Engagement & RetentionGrowth PM

Retention Curve (last 12 months) for Product

Track retention by cohort over the last 12 months.

Engagement & RetentionProduct Analyst

Product Churn (last 12 months) for Product

Report product churn drivers over the last 12 months.

Engagement & RetentionGrowth PM

DAU and MAU (top and bottom) for Product

Show DAU, MAU, and stickiness highlighting the top and bottom performers.

Engagement & RetentionProduct Analyst

Retention Curve (top and bottom) for Product

Track retention by cohort highlighting the top and bottom performers.

Engagement & RetentionVP Product

Product Churn (top and bottom) for Product

Report product churn drivers highlighting the top and bottom performers.

Engagement & RetentionProduct Analyst

DAU and MAU (vs last quarter) for Product

Show DAU, MAU, and stickiness compared with last quarter.

Engagement & RetentionVP Product

Retention Curve (vs last quarter) for Product

Track retention by cohort compared with last quarter.

Engagement & RetentionProduct Lead

Product Churn (vs last quarter) for Product

Report product churn drivers compared with last quarter.

Engagement & RetentionVP Product

DAU and MAU (with forecast) for Product

Show DAU, MAU, and stickiness with a forecast for next quarter.

Engagement & RetentionProduct Lead

Retention Curve (with forecast) for Product

Track retention by cohort with a forecast for next quarter.

Engagement & RetentionGrowth PM

Product Churn (with forecast) for Product

Report product churn drivers with a forecast for next quarter.

Engagement & RetentionProduct Lead

DAU and MAU (by cohort) for Product

Show DAU, MAU, and stickiness split by cohort.

Engagement & RetentionGrowth PM

Retention Curve (by cohort) for Product

Track retention by cohort split by cohort.

Engagement & RetentionProduct Analyst

Product Churn (by cohort) for Product

Report product churn drivers split by cohort.

Engagement & RetentionGrowth PM

DAU and MAU (weekly trend) for Product

Show DAU, MAU, and stickiness as a weekly trend.

Engagement & RetentionProduct Analyst

Retention Curve (weekly trend) for Product

Track retention by cohort as a weekly trend.

Engagement & RetentionVP Product

Product Churn (weekly trend) for Product

Report product churn drivers as a weekly trend.

Engagement & RetentionProduct Analyst

DAU and MAU (by team) for Product

Show DAU, MAU, and stickiness by team.

Engagement & RetentionVP Product

Retention Curve (by team) for Product

Track retention by cohort by team.

Engagement & RetentionProduct Lead

Product Churn (by team) for Product

Report product churn drivers by team.

Engagement & RetentionVP Product

DAU and MAU (year to date) for Product

Show DAU, MAU, and stickiness year to date.

Engagement & RetentionProduct Lead

Retention Curve (year to date) for Product

Track retention by cohort year to date.

Engagement & RetentionGrowth PM

Product Churn (year to date) for Product

Report product churn drivers year to date.

Engagement & RetentionProduct Lead

DAU and MAU (by tier) for Product

Show DAU, MAU, and stickiness by tier.

Engagement & RetentionGrowth PM

Retention Curve (by tier) for Product

Track retention by cohort by tier.

Engagement & RetentionProduct Analyst

Product Churn (by tier) for Product

Report product churn drivers by tier.

Engagement & RetentionGrowth PM

DAU and MAU (this vs last month) for Product

Show DAU, MAU, and stickiness this month versus last.

Engagement & RetentionProduct Analyst

Retention Curve (this vs last month) for Product

Track retention by cohort this month versus last.

Engagement & RetentionVP Product

Product Churn (this vs last month) for Product

Report product churn drivers this month versus last.

Funnel & Conversion

45 use cases
Funnel & ConversionProduct Analyst

Funnel Conversion for Product

Show funnel conversion and drop-off.

Funnel & ConversionVP Product

Upgrade Rate for Product

Track free-to-paid upgrade rate.

Funnel & ConversionProduct Lead

NPS for Product

Report NPS and feedback themes.

Funnel & ConversionVP Product

Funnel Conversion (by segment) for Product

Show funnel conversion and drop-off broken down by segment.

Funnel & ConversionProduct Lead

Upgrade Rate (by segment) for Product

Track free-to-paid upgrade rate broken down by segment.

Funnel & ConversionGrowth PM

NPS (by segment) for Product

Report NPS and feedback themes broken down by segment.

Funnel & ConversionProduct Lead

Funnel Conversion (by region) for Product

Show funnel conversion and drop-off by region.

Funnel & ConversionGrowth PM

Upgrade Rate (by region) for Product

Track free-to-paid upgrade rate by region.

Funnel & ConversionProduct Analyst

NPS (by region) for Product

Report NPS and feedback themes by region.

Funnel & ConversionGrowth PM

Funnel Conversion (month over month) for Product

Show funnel conversion and drop-off with month-over-month trends.

Funnel & ConversionProduct Analyst

Upgrade Rate (month over month) for Product

Track free-to-paid upgrade rate with month-over-month trends.

Funnel & ConversionVP Product

NPS (month over month) for Product

Report NPS and feedback themes with month-over-month trends.

Funnel & ConversionProduct Analyst

Funnel Conversion (by channel) for Product

Show funnel conversion and drop-off by channel.

Funnel & ConversionVP Product

Upgrade Rate (by channel) for Product

Track free-to-paid upgrade rate by channel.

Funnel & ConversionProduct Lead

NPS (by channel) for Product

Report NPS and feedback themes by channel.

Funnel & ConversionVP Product

Funnel Conversion (last 12 months) for Product

Show funnel conversion and drop-off over the last 12 months.

Funnel & ConversionProduct Lead

Upgrade Rate (last 12 months) for Product

Track free-to-paid upgrade rate over the last 12 months.

Funnel & ConversionGrowth PM

NPS (last 12 months) for Product

Report NPS and feedback themes over the last 12 months.

Funnel & ConversionProduct Lead

Funnel Conversion (top and bottom) for Product

Show funnel conversion and drop-off highlighting the top and bottom performers.

Funnel & ConversionGrowth PM

Upgrade Rate (top and bottom) for Product

Track free-to-paid upgrade rate highlighting the top and bottom performers.

Funnel & ConversionProduct Analyst

NPS (top and bottom) for Product

Report NPS and feedback themes highlighting the top and bottom performers.

Funnel & ConversionGrowth PM

Funnel Conversion (vs last quarter) for Product

Show funnel conversion and drop-off compared with last quarter.

Funnel & ConversionProduct Analyst

Upgrade Rate (vs last quarter) for Product

Track free-to-paid upgrade rate compared with last quarter.

Funnel & ConversionVP Product

NPS (vs last quarter) for Product

Report NPS and feedback themes compared with last quarter.

Funnel & ConversionProduct Analyst

Funnel Conversion (with forecast) for Product

Show funnel conversion and drop-off with a forecast for next quarter.

Funnel & ConversionVP Product

Upgrade Rate (with forecast) for Product

Track free-to-paid upgrade rate with a forecast for next quarter.

Funnel & ConversionProduct Lead

NPS (with forecast) for Product

Report NPS and feedback themes with a forecast for next quarter.

Funnel & ConversionVP Product

Funnel Conversion (by cohort) for Product

Show funnel conversion and drop-off split by cohort.

Funnel & ConversionProduct Lead

Upgrade Rate (by cohort) for Product

Track free-to-paid upgrade rate split by cohort.

Funnel & ConversionGrowth PM

NPS (by cohort) for Product

Report NPS and feedback themes split by cohort.

Funnel & ConversionProduct Lead

Funnel Conversion (weekly trend) for Product

Show funnel conversion and drop-off as a weekly trend.

Funnel & ConversionGrowth PM

Upgrade Rate (weekly trend) for Product

Track free-to-paid upgrade rate as a weekly trend.

Funnel & ConversionProduct Analyst

NPS (weekly trend) for Product

Report NPS and feedback themes as a weekly trend.

Funnel & ConversionGrowth PM

Funnel Conversion (by team) for Product

Show funnel conversion and drop-off by team.

Funnel & ConversionProduct Analyst

Upgrade Rate (by team) for Product

Track free-to-paid upgrade rate by team.

Funnel & ConversionVP Product

NPS (by team) for Product

Report NPS and feedback themes by team.

Funnel & ConversionProduct Analyst

Funnel Conversion (year to date) for Product

Show funnel conversion and drop-off year to date.

Funnel & ConversionVP Product

Upgrade Rate (year to date) for Product

Track free-to-paid upgrade rate year to date.

Funnel & ConversionProduct Lead

NPS (year to date) for Product

Report NPS and feedback themes year to date.

Funnel & ConversionVP Product

Funnel Conversion (by tier) for Product

Show funnel conversion and drop-off by tier.

Funnel & ConversionProduct Lead

Upgrade Rate (by tier) for Product

Track free-to-paid upgrade rate by tier.

Funnel & ConversionGrowth PM

NPS (by tier) for Product

Report NPS and feedback themes by tier.

Funnel & ConversionProduct Lead

Funnel Conversion (this vs last month) for Product

Show funnel conversion and drop-off this month versus last.

Funnel & ConversionGrowth PM

Upgrade Rate (this vs last month) for Product

Track free-to-paid upgrade rate this month versus last.

Funnel & ConversionProduct Analyst

NPS (this vs last month) for Product

Report NPS and feedback themes this month versus last.

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