Use Cases
Bruin for Sales
Data questions answered instantly, from churn & retention to revenue operations, product analytics to engineering.
Pipeline & Forecast
45 use casesPipeline Coverage for Sales
Show pipeline coverage against quota.
Win Rate for Sales
Track win rate and stage conversion.
Forecast Accuracy for Sales
Report forecast accuracy versus actuals.
Pipeline Coverage (by segment) for Sales
Show pipeline coverage against quota broken down by segment.
Win Rate (by segment) for Sales
Track win rate and stage conversion broken down by segment.
Forecast Accuracy (by segment) for Sales
Report forecast accuracy versus actuals broken down by segment.
Pipeline Coverage (by region) for Sales
Show pipeline coverage against quota by region.
Win Rate (by region) for Sales
Track win rate and stage conversion by region.
Forecast Accuracy (by region) for Sales
Report forecast accuracy versus actuals by region.
Pipeline Coverage (month over month) for Sales
Show pipeline coverage against quota with month-over-month trends.
Win Rate (month over month) for Sales
Track win rate and stage conversion with month-over-month trends.
Forecast Accuracy (month over month) for Sales
Report forecast accuracy versus actuals with month-over-month trends.
Pipeline Coverage (by channel) for Sales
Show pipeline coverage against quota by channel.
Win Rate (by channel) for Sales
Track win rate and stage conversion by channel.
Forecast Accuracy (by channel) for Sales
Report forecast accuracy versus actuals by channel.
Pipeline Coverage (last 12 months) for Sales
Show pipeline coverage against quota over the last 12 months.
Win Rate (last 12 months) for Sales
Track win rate and stage conversion over the last 12 months.
Forecast Accuracy (last 12 months) for Sales
Report forecast accuracy versus actuals over the last 12 months.
Pipeline Coverage (top and bottom) for Sales
Show pipeline coverage against quota highlighting the top and bottom performers.
Win Rate (top and bottom) for Sales
Track win rate and stage conversion highlighting the top and bottom performers.
Forecast Accuracy (top and bottom) for Sales
Report forecast accuracy versus actuals highlighting the top and bottom performers.
Pipeline Coverage (vs last quarter) for Sales
Show pipeline coverage against quota compared with last quarter.
Win Rate (vs last quarter) for Sales
Track win rate and stage conversion compared with last quarter.
Forecast Accuracy (vs last quarter) for Sales
Report forecast accuracy versus actuals compared with last quarter.
Pipeline Coverage (with forecast) for Sales
Show pipeline coverage against quota with a forecast for next quarter.
Win Rate (with forecast) for Sales
Track win rate and stage conversion with a forecast for next quarter.
Forecast Accuracy (with forecast) for Sales
Report forecast accuracy versus actuals with a forecast for next quarter.
Pipeline Coverage (by cohort) for Sales
Show pipeline coverage against quota split by cohort.
Win Rate (by cohort) for Sales
Track win rate and stage conversion split by cohort.
Forecast Accuracy (by cohort) for Sales
Report forecast accuracy versus actuals split by cohort.
Pipeline Coverage (weekly trend) for Sales
Show pipeline coverage against quota as a weekly trend.
Win Rate (weekly trend) for Sales
Track win rate and stage conversion as a weekly trend.
Forecast Accuracy (weekly trend) for Sales
Report forecast accuracy versus actuals as a weekly trend.
Pipeline Coverage (by team) for Sales
Show pipeline coverage against quota by team.
Win Rate (by team) for Sales
Track win rate and stage conversion by team.
Forecast Accuracy (by team) for Sales
Report forecast accuracy versus actuals by team.
Pipeline Coverage (year to date) for Sales
Show pipeline coverage against quota year to date.
Win Rate (year to date) for Sales
Track win rate and stage conversion year to date.
Forecast Accuracy (year to date) for Sales
Report forecast accuracy versus actuals year to date.
Pipeline Coverage (by tier) for Sales
Show pipeline coverage against quota by tier.
Win Rate (by tier) for Sales
Track win rate and stage conversion by tier.
Forecast Accuracy (by tier) for Sales
Report forecast accuracy versus actuals by tier.
Pipeline Coverage (this vs last month) for Sales
Show pipeline coverage against quota this month versus last.
Win Rate (this vs last month) for Sales
Track win rate and stage conversion this month versus last.
Forecast Accuracy (this vs last month) for Sales
Report forecast accuracy versus actuals this month versus last.
Productivity
45 use casesQuota Attainment for Sales
Show quota attainment by rep.
Sales Cycle Length for Sales
Track average sales cycle length.
Rep Ramp Time for Sales
Report new-rep ramp time to quota.
Quota Attainment (by segment) for Sales
Show quota attainment by rep broken down by segment.
Sales Cycle Length (by segment) for Sales
Track average sales cycle length broken down by segment.
Rep Ramp Time (by segment) for Sales
Report new-rep ramp time to quota broken down by segment.
Quota Attainment (by region) for Sales
Show quota attainment by rep by region.
Sales Cycle Length (by region) for Sales
Track average sales cycle length by region.
Rep Ramp Time (by region) for Sales
Report new-rep ramp time to quota by region.
Quota Attainment (month over month) for Sales
Show quota attainment by rep with month-over-month trends.
Sales Cycle Length (month over month) for Sales
Track average sales cycle length with month-over-month trends.
Rep Ramp Time (month over month) for Sales
Report new-rep ramp time to quota with month-over-month trends.
Quota Attainment (by channel) for Sales
Show quota attainment by rep by channel.
Sales Cycle Length (by channel) for Sales
Track average sales cycle length by channel.
Rep Ramp Time (by channel) for Sales
Report new-rep ramp time to quota by channel.
Quota Attainment (last 12 months) for Sales
Show quota attainment by rep over the last 12 months.
Sales Cycle Length (last 12 months) for Sales
Track average sales cycle length over the last 12 months.
Rep Ramp Time (last 12 months) for Sales
Report new-rep ramp time to quota over the last 12 months.
Quota Attainment (top and bottom) for Sales
Show quota attainment by rep highlighting the top and bottom performers.
Sales Cycle Length (top and bottom) for Sales
Track average sales cycle length highlighting the top and bottom performers.
Rep Ramp Time (top and bottom) for Sales
Report new-rep ramp time to quota highlighting the top and bottom performers.
Quota Attainment (vs last quarter) for Sales
Show quota attainment by rep compared with last quarter.
Sales Cycle Length (vs last quarter) for Sales
Track average sales cycle length compared with last quarter.
Rep Ramp Time (vs last quarter) for Sales
Report new-rep ramp time to quota compared with last quarter.
Quota Attainment (with forecast) for Sales
Show quota attainment by rep with a forecast for next quarter.
Sales Cycle Length (with forecast) for Sales
Track average sales cycle length with a forecast for next quarter.
Rep Ramp Time (with forecast) for Sales
Report new-rep ramp time to quota with a forecast for next quarter.
Quota Attainment (by cohort) for Sales
Show quota attainment by rep split by cohort.
Sales Cycle Length (by cohort) for Sales
Track average sales cycle length split by cohort.
Rep Ramp Time (by cohort) for Sales
Report new-rep ramp time to quota split by cohort.
Quota Attainment (weekly trend) for Sales
Show quota attainment by rep as a weekly trend.
Sales Cycle Length (weekly trend) for Sales
Track average sales cycle length as a weekly trend.
Rep Ramp Time (weekly trend) for Sales
Report new-rep ramp time to quota as a weekly trend.
Quota Attainment (by team) for Sales
Show quota attainment by rep by team.
Sales Cycle Length (by team) for Sales
Track average sales cycle length by team.
Rep Ramp Time (by team) for Sales
Report new-rep ramp time to quota by team.
Quota Attainment (year to date) for Sales
Show quota attainment by rep year to date.
Sales Cycle Length (year to date) for Sales
Track average sales cycle length year to date.
Rep Ramp Time (year to date) for Sales
Report new-rep ramp time to quota year to date.
Quota Attainment (by tier) for Sales
Show quota attainment by rep by tier.
Sales Cycle Length (by tier) for Sales
Track average sales cycle length by tier.
Rep Ramp Time (by tier) for Sales
Report new-rep ramp time to quota by tier.
Quota Attainment (this vs last month) for Sales
Show quota attainment by rep this month versus last.
Sales Cycle Length (this vs last month) for Sales
Track average sales cycle length this month versus last.
Rep Ramp Time (this vs last month) for Sales
Report new-rep ramp time to quota this month versus last.
Deals & Revenue
45 use casesAverage Deal Size for Sales
Show average deal size and ACV.
Discount Rate for Sales
Track discount rate and its margin impact.
Net New ARR for Sales
Report net new ARR from sales.
Average Deal Size (by segment) for Sales
Show average deal size and ACV broken down by segment.
Discount Rate (by segment) for Sales
Track discount rate and its margin impact broken down by segment.
Net New ARR (by segment) for Sales
Report net new ARR from sales broken down by segment.
Average Deal Size (by region) for Sales
Show average deal size and ACV by region.
Discount Rate (by region) for Sales
Track discount rate and its margin impact by region.
Net New ARR (by region) for Sales
Report net new ARR from sales by region.
Average Deal Size (month over month) for Sales
Show average deal size and ACV with month-over-month trends.
Discount Rate (month over month) for Sales
Track discount rate and its margin impact with month-over-month trends.
Net New ARR (month over month) for Sales
Report net new ARR from sales with month-over-month trends.
Average Deal Size (by channel) for Sales
Show average deal size and ACV by channel.
Discount Rate (by channel) for Sales
Track discount rate and its margin impact by channel.
Net New ARR (by channel) for Sales
Report net new ARR from sales by channel.
Average Deal Size (last 12 months) for Sales
Show average deal size and ACV over the last 12 months.
Discount Rate (last 12 months) for Sales
Track discount rate and its margin impact over the last 12 months.
Net New ARR (last 12 months) for Sales
Report net new ARR from sales over the last 12 months.
Average Deal Size (top and bottom) for Sales
Show average deal size and ACV highlighting the top and bottom performers.
Discount Rate (top and bottom) for Sales
Track discount rate and its margin impact highlighting the top and bottom performers.
Net New ARR (top and bottom) for Sales
Report net new ARR from sales highlighting the top and bottom performers.
Average Deal Size (vs last quarter) for Sales
Show average deal size and ACV compared with last quarter.
Discount Rate (vs last quarter) for Sales
Track discount rate and its margin impact compared with last quarter.
Net New ARR (vs last quarter) for Sales
Report net new ARR from sales compared with last quarter.
Average Deal Size (with forecast) for Sales
Show average deal size and ACV with a forecast for next quarter.
Discount Rate (with forecast) for Sales
Track discount rate and its margin impact with a forecast for next quarter.
Net New ARR (with forecast) for Sales
Report net new ARR from sales with a forecast for next quarter.
Average Deal Size (by cohort) for Sales
Show average deal size and ACV split by cohort.
Discount Rate (by cohort) for Sales
Track discount rate and its margin impact split by cohort.
Net New ARR (by cohort) for Sales
Report net new ARR from sales split by cohort.
Average Deal Size (weekly trend) for Sales
Show average deal size and ACV as a weekly trend.
Discount Rate (weekly trend) for Sales
Track discount rate and its margin impact as a weekly trend.
Net New ARR (weekly trend) for Sales
Report net new ARR from sales as a weekly trend.
Average Deal Size (by team) for Sales
Show average deal size and ACV by team.
Discount Rate (by team) for Sales
Track discount rate and its margin impact by team.
Net New ARR (by team) for Sales
Report net new ARR from sales by team.
Average Deal Size (year to date) for Sales
Show average deal size and ACV year to date.
Discount Rate (year to date) for Sales
Track discount rate and its margin impact year to date.
Net New ARR (year to date) for Sales
Report net new ARR from sales year to date.
Average Deal Size (by tier) for Sales
Show average deal size and ACV by tier.
Discount Rate (by tier) for Sales
Track discount rate and its margin impact by tier.
Net New ARR (by tier) for Sales
Report net new ARR from sales by tier.
Average Deal Size (this vs last month) for Sales
Show average deal size and ACV this month versus last.
Discount Rate (this vs last month) for Sales
Track discount rate and its margin impact this month versus last.
Net New ARR (this vs last month) for Sales
Report net new ARR from sales this month versus last.
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