E-commerce Use Cases/Finance & MarginsC-Level/Executive

Has our total ad spend as a percentage of revenue exceeded 15% this quarter, and which channels are driving the increase?

Monitor overall marketing efficiency to ensure advertising investment stays within profitable bounds.

Metrics & KPIs

Ad spend-to-revenue ratioROAS by channelspend growth rate

Required Data

Total ad spend by channeltotal revenuemonthly breakdowns

Data Sources

Ad PlatformE-commerce PlatformData Warehouse

Works with tools like

Google AdsMeta AdsTikTok AdsPinterest AdsSnapchat AdsShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

Has our total ad spend as a percentage of revenue exceeded 15% this quarter, and which channels are driving the increase?

Bruin connects to your Ad Platform, E-commerce Platform, Data Warehouse and runs the analysis automatically.

It tracks Ad spend-to-revenue ratio, ROAS by channel, spend growth rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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