E-commerce Use Cases/Conversion & FunnelMarketing Manager

Which traffic sources drive sessions with a bounce rate above 70% and conversion rate below 0.5%, indicating low-quality traffic we should stop paying for?

Identify traffic sources sending low-quality visitors that inflate costs without generating revenue.

Metrics & KPIs

Bounce rate by sourceconversion rate by sourcecost per sessionwaste estimate

Required Data

Session data by sourcebounce ratesconversion eventsad spend

Data Sources

AnalyticsAd PlatformE-commerce Platform

Works with tools like

Google AnalyticsMixpanelAmplitudeHeapHotjarGoogle AdsMeta AdsTikTok AdsPinterest AdsSnapchat AdsShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

Which traffic sources drive sessions with a bounce rate above 70% and conversion rate below 0.5%, indicating low-quality traffic we should stop paying for?

Bruin connects to your Analytics, Ad Platform, E-commerce Platform and runs the analysis automatically.

It tracks Bounce rate by source, conversion rate by source, cost per session and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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