What percentage of our Amazon customers also purchase from our DTC site, and do cross-channel customers spend more than 50% more in total?
Quantify customer overlap across channels to understand cannibalization risk and cross-channel value.
Metrics & KPIs
Required Data
Data Sources
Works with tools like
How Bruin answers this
Bruin AI Data Analyst
What percentage of our Amazon customers also purchase from our DTC site, and do cross-channel customers spend more than 50% more in total?
Bruin connects to your E-commerce Platform, Data Warehouse, CRM and runs the analysis automatically.
It tracks Customer overlap %, total spend by customer type, channel preference and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Related use cases
Amazon Buy Box Win Rate
What is our Buy Box win rate on Amazon for our top 100 ASINs, and which products dropped below 70% in the last 14 days?
Marketplace & ChannelsChannel Mix Revenue Share Trend
How has the revenue share between our DTC site, Amazon, and wholesale changed quarter-over-quarter for the last 4 quarters?
Marketplace & ChannelsMarketplace Commission Profitability
After accounting for Amazon and Walmart marketplace commissions, which product categories have a net margin below 10%?
Bruin for e-commerce
Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.