E-commerce Use Cases/Retention & LoyaltyGrowth Manager

Of customers who switched from DTC to marketplace purchasing, can targeted win-back campaigns recover more than 15% back to the DTC channel within 90 days?

Target customers who migrated from DTC to marketplace purchasing with win-back campaigns to recapture them in the higher-margin direct channel.

Metrics & KPIs

Win-back conversion rateDTC recapture revenuecampaign costdays to re-convertre-converted LTV

Required Data

Cross-channel customer matchingpurchase channel historywin-back campaign datamigration flags

Data Sources

CRME-commerce PlatformMarketing PlatformData Warehouse

Works with tools like

SalesforceHubSpotKustomerGorgiasZendeskShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudKlaviyoMailchimpOmnisendBrevoAttentiveSnowflakeBigQueryRedshiftDatabricksClickHouse

How Bruin answers this

Bruin

Bruin AI Data Analyst

Of customers who switched from DTC to marketplace purchasing, can targeted win-back campaigns recover more than 15% back to the DTC channel within 90 days?

Bruin connects to your CRM, E-commerce Platform, Marketing Platform, Data Warehouse and runs the analysis automatically.

It tracks Win-back conversion rate, DTC recapture revenue, campaign cost and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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