E-commerce Use Cases/Retention & LoyaltyDigital Marketing Specialist

At what email frequency do unsubscribe rates spike above 0.5% per send — are we currently sending more emails per week than the optimal threshold?

Find the email sending frequency that maximizes engagement without driving excessive unsubscribes.

Metrics & KPIs

Unsubscribe rate by frequencyopen rate by frequencyrevenue per email

Required Data

Email send frequency per subscriberunsubscribe eventsengagement data

Data Sources

Marketing PlatformCRM

Works with tools like

KlaviyoMailchimpOmnisendBrevoAttentiveSalesforceHubSpotKustomerGorgiasZendesk

How Bruin answers this

Bruin

Bruin AI Data Analyst

At what email frequency do unsubscribe rates spike above 0.5% per send — are we currently sending more emails per week than the optimal threshold?

Bruin connects to your Marketing Platform, CRM and runs the analysis automatically.

It tracks Unsubscribe rate by frequency, open rate by frequency, revenue per email and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

Get this answer in seconds

Connect your data, ask the question, get the answer. No SQL needed.