E-commerce Use Cases/Conversion & FunnelE-commerce Manager

What percentage of product page visitors use the AR try-on feature, and do users who engage with AR convert at a rate more than 2x higher than non-users?

Measure AR try-on adoption and its impact on conversion rates to justify continued investment in augmented reality shopping experiences.

Metrics & KPIs

AR engagement rateAR user conversion rateconversion lift from ARtime spent in AR

Required Data

AR feature usage eventsproduct page viewsconversion eventsAR-compatible device data

Data Sources

AnalyticsE-commerce Platform

Works with tools like

Google AnalyticsMixpanelAmplitudeHeapHotjarShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

What percentage of product page visitors use the AR try-on feature, and do users who engage with AR convert at a rate more than 2x higher than non-users?

Bruin connects to your Analytics, E-commerce Platform and runs the analysis automatically.

It tracks AR engagement rate, AR user conversion rate, conversion lift from AR and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

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Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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