Which markets are achieving positive contribution margin on same-day delivery when accounting for the full $12 average last-mile cost, and which are losing more than $5 per order?
Evaluate the unit economics of same-day delivery by market to determine where the service should be expanded, maintained, or discontinued.
Metrics & KPIs
Required Data
Data Sources
Works with tools like
How Bruin answers this
Bruin AI Data Analyst
Which markets are achieving positive contribution margin on same-day delivery when accounting for the full $12 average last-mile cost, and which are losing more than $5 per order?
Bruin connects to your Shipping/Fulfillment, Data Warehouse, Payments and runs the analysis automatically.
It tracks Contribution margin per same-day order, cost vs fee gap, profitable market count and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
Related use cases
Gross Margin by Category This Quarter
Which product categories have gross margins below 35% this quarter, and how does that compare to the same quarter last year?
Finance & MarginsShipping Cost as Percent of Revenue
Has shipping cost as a percentage of net revenue exceeded 12% in any of the last 6 months, and what is the trend?
Finance & MarginsDiscount Depth and Margin Erosion
Has average discount depth increased beyond 22% this quarter, and what is the estimated gross margin erosion compared to selling at full price?
Bruin for e-commerce
Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.
Get this answer in seconds
Connect your data, ask the question, get the answer. No SQL needed.