Is price elasticity 3x higher during promotional periods than at base price, and does this mean promotions are training customers to wait for sales rather than buying at full price?
Compare elasticity during promotions vs regular pricing to determine if frequent promotions are increasing customer price sensitivity.
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Bruin AI Data Analyst
Is price elasticity 3x higher during promotional periods than at base price, and does this mean promotions are training customers to wait for sales rather than buying at full price?
Bruin connects to your E-commerce Platform, Data Warehouse and runs the analysis automatically.
It tracks Elasticity during promo vs base, full-price revenue trend, promo dependency ratio and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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