E-commerce Use Cases/Customer Lifetime ValueGrowth Manager

Do referred customers have a 12-month LTV that is at least 25% higher than customers acquired through paid channels, justifying higher referral program investment?

Compare the long-term value of referred customers against other acquisition channels to validate referral program economics.

Metrics & KPIs

12-month LTV by channelretention rate by channelrepeat purchase ratereferral vs paid CPA

Required Data

Customer LTV by acquisition sourcereferral flagcohort datapurchase history

Data Sources

CRMData WarehouseE-commerce Platform

Works with tools like

SalesforceHubSpotKustomerGorgiasZendeskSnowflakeBigQueryRedshiftDatabricksClickHouseShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

Do referred customers have a 12-month LTV that is at least 25% higher than customers acquired through paid channels, justifying higher referral program investment?

Bruin connects to your CRM, Data Warehouse, E-commerce Platform and runs the analysis automatically.

It tracks 12-month LTV by channel, retention rate by channel, repeat purchase rate and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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