E-commerce Use Cases/Conversion & FunnelOperations Manager

Does 3D Secure authentication cause a checkout dropout rate above 15% for European transactions, compared to 3% for non-3DS transactions?

Quantify the conversion impact of mandatory 3D Secure authentication to optimize the authentication flow.

Metrics & KPIs

3DS dropout rateconversion rate with/without 3DSrevenue impact by region

Required Data

3DS triggered transactionsauthentication completion ratesregional data

Data Sources

PaymentsE-commerce PlatformAnalytics

Works with tools like

StripePayPalKlarnaAfterpayAdyenShopifyWooCommerceMagentoBigCommerceSalesforce Commerce CloudGoogle AnalyticsMixpanelAmplitudeHeapHotjar

How Bruin answers this

Bruin

Bruin AI Data Analyst

Does 3D Secure authentication cause a checkout dropout rate above 15% for European transactions, compared to 3% for non-3DS transactions?

Bruin connects to your Payments, E-commerce Platform, Analytics and runs the analysis automatically.

It tracks 3DS dropout rate, conversion rate with/without 3DS, revenue impact by region and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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Connect your data, ask the question, get the answer. No SQL needed.

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