E-commerce Use Cases/Retention & LoyaltyMarketing Manager

Does offering 2x loyalty points for 30 days reactivate more than 10% of lapsed loyalty members compared to 6% for a standard 15% discount offer?

Compare loyalty point multiplier offers against discount offers for winning back lapsed loyalty program members.

Metrics & KPIs

Reactivation rate by offercost per reactivation90-day post-reactivation value

Required Data

Win-back offer variantsloyalty member statusreactivation eventspoint accrual data

Data Sources

CRMMarketing PlatformE-commerce Platform

Works with tools like

SalesforceHubSpotKustomerGorgiasZendeskKlaviyoMailchimpOmnisendBrevoAttentiveShopifyWooCommerceMagentoBigCommerceSalesforce Commerce Cloud

How Bruin answers this

Bruin

Bruin AI Data Analyst

Does offering 2x loyalty points for 30 days reactivate more than 10% of lapsed loyalty members compared to 6% for a standard 15% discount offer?

Bruin connects to your CRM, Marketing Platform, E-commerce Platform and runs the analysis automatically.

It tracks Reactivation rate by offer, cost per reactivation, 90-day post-reactivation value and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.

Bruin for e-commerce

Use cases across every team in your e-commerce business, from conversion funnels to inventory, marketing to customer lifetime value. One AI that speaks your data.

C-Level/ExecutiveCategory ManagerCustomer Experience ManagerData AnalystDigital Marketing SpecialistE-commerce ManagerFinance ManagerGrowth ManagerMarketing ManagerMerchandiserOperations ManagerSupply Chain Manager

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