What percentage of previously reactivated customers lapse again within 6 months, and does this exceed 55% indicating ineffective retention?
Track whether win-back campaigns create sustainable re-engagement or temporary purchases followed by repeat dormancy.
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Bruin AI Data Analyst
What percentage of previously reactivated customers lapse again within 6 months, and does this exceed 55% indicating ineffective retention?
Bruin connects to your CRM, Data Warehouse, E-commerce Platform and runs the analysis automatically.
It tracks Repeat lapse rate, time to second lapse, orders between reactivation and re-lapse and delivers the answer in seconds, in Slack, Discord, Teams, Google Chat, WhatsApp, Telegram, email, or your browser.
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